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Packaging

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In the coffee industry, where there is a history of large corporations exploiting coffee farmers, the level of mistrust only heightens.	Bruce 2024-11-29	050	Bruce 2024-11-29 08:52
If a brand tries to hide this information or make it difficult to access, then it can, in the eyes of the consumer, make them seem untrustworthy.	Bruce 2024-11-29	031	Bruce 2024-11-29 08:52
��Modern coffee customers tend to ask more and more about coffee.��	Bruce 2024-11-29	016	Bruce 2024-11-29 08:51
According to a recent survey, nearly 70% of consumers say that information on the origin of their food �C from coffee to cheese �C is either ��very�� or ��quite�� important in influencing purchasing decisions.	Bruce 2024-11-29	030	Bruce 2024-11-29 08:51
They��re interested not only in the characteristics of the coffee, but also in its provenance and the ��story�� behind it.	Bruce 2024-11-29	010	Bruce 2024-11-29 08:51
Today, consumers want to know more about their coffee than ever before.	Bruce 2024-11-29	012	Bruce 2024-11-29 08:50
What information do coffee consumers look for?	Bruce 2024-11-29	014	Bruce 2024-11-29 08:50
Since the outbreak of Covid-19, QR codes have become ubiquitous	Bruce 2024-11-29	013	Bruce 2024-11-29 08:50
man using smartphone to scan a QR code on a package	Bruce 2024-11-29	016	Bruce 2024-11-29 08:50
To find out more, I spoke with the head of quality control at Samba Coffee Roasters, Michalis Katsiavos.	Bruce 2024-11-29	013	Bruce 2024-11-29 08:50
But what sort of information should they be including to maximise transparency?	Bruce 2024-11-29	014	Bruce 2024-11-29 08:49
Naturally, adding a QR code to the side of coffee bags and takeaway cups is a popular option for many roasters.	Bruce 2024-11-29	011	Bruce 2024-11-29 08:49
By making it easy to view this information, roasters are able to bring consumers closer to the work done on coffee farms, while also acknowledging and celebrating those at origin.	Bruce 2024-11-29	014	Bruce 2024-11-29 08:49
With a simple scan of a smartphone, consumers can discover a whole host of information about their coffee, including where it was grown, who cultivated it, and how it was processed.	Bruce 2024-11-29	08	Bruce 2024-11-29 08:49
However, in the coffee sector, QR codes have long played an important role in promoting transparency.	Bruce 2024-11-29	010	Bruce 2024-11-29 08:48
Versatile and easy to use, they��ve become an indispensable tool used for everything from ordering food to showing proof of vaccination.	Bruce 2024-11-29	010	Bruce 2024-11-29 08:48
Since the outbreak of Covid-19, QR codes have appeared everywhere.	Bruce 2024-11-29	011	Bruce 2024-11-29 08:48
How QR codes on coffee packaging can help promote transparency	Bruce 2024-11-29	011	Bruce 2024-11-29 08:48
You can also choose from a range of bag types, including side gusset, flat bottom, and stand-up, to maximise the space on which to showcase your brand.	Bruce 2024-11-29	012	Bruce 2024-11-29 08:47
At MTPak Coffee, we use only the highest quality printing methods to ensure your branding is clearly displayed on all coffee bags and takeaway cups.	Bruce 2024-11-29	013	Bruce 2024-11-29 08:47

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