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Packaging

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So much so that their entire bag design is based on the use of distinctive lettering to attract attention.	Bruce 2024-11-29	022	Bruce 2024-11-29 08:38
For Rave, it��s all about the typeface.	Bruce 2024-11-29	016	Bruce 2024-11-29 08:38
Typeface Spotlight	Bruce 2024-11-29	022	Bruce 2024-11-29 08:38
In the UK, they are known for their commitment to sustainability, particularly their ��1% For The Planet�� initiative, in which they donate 1% of all sales to environmental causes.	Bruce 2024-11-29	016	Bruce 2024-11-29 08:37
They also sell in a number of different formats, including ground, whole bean, and Nespresso-compatible pods.	Bruce 2024-11-29	018	Bruce 2024-11-29 08:37
Rave has a wide range of coffees on offer, from Brazil Fazenda to Monsoon Malabar.	Bruce 2024-11-29	0101	Bruce 2024-11-29 08:37
The majority of their sales comes from online orders and subscriptions; however, they also have a roastery-caf�� located in the Canadian Rockies.	Bruce 2024-11-29	020	Bruce 2024-11-29 08:37
Founded in 2011, Rave Coffee is a specialty roasters based in Gloucestershire, UK.	Bruce 2024-11-29	024	Bruce 2024-11-29 08:37
Who are they?	Bruce 2024-11-29	027	Bruce 2024-11-29 08:37
Rave Coffee \| Bold, informal, maverick	Bruce 2024-11-29	028	Bruce 2024-11-29 08:36
Rave uses an informal typeface that clearly sets out their brand voice	Bruce 2024-11-29	031	Bruce 2024-11-29 08:36
rave recyclable coffee bags	Bruce 2024-11-29	019	Bruce 2024-11-29 08:36
But how do you match a typeface to your coffee roastery? And how can you guarantee it will appeal to your target audience? We take a look at some of the coffee bags of leading specialty roasters to find out what they do well.	Bruce 2024-11-29	041	Bruce 2024-11-29 08:28
For specialty roasters, typeface plays an important role in the design of their coffee packaging. It helps create a memorable and appealing product, while also relaying essential information about the roastery and the story behind the coffee.	Bruce 2024-11-29	018	Bruce 2024-11-29 08:28
According to a recent study on typographic voice, the colour, shape, height, and width of a font can ��set a mood�� in the eye��s of consumers, whether friendly and relaxed, or brash and energetic.	Bruce 2024-11-29	016	Bruce 2024-11-29 08:27
It is also essential in conveying a brand��s voice, helping both to mirror its personality and shape its identity.	Bruce 2024-11-29	015	Bruce 2024-11-29 08:27
It can encourage sales, inspire action, and attract attention.	Bruce 2024-11-29	023	Bruce 2024-11-29 08:27
It can improve communication, develop familiarity, and increase reading speeds.	Bruce 2024-11-29	026	Bruce 2024-11-29 08:27
It can help promote loyalty, influence consumer perceptions, and cut through the ��noise��.	Bruce 2024-11-29	019	Bruce 2024-11-29 08:26
For brands, typeface plays an important role.	Bruce 2024-11-29	024	Bruce 2024-11-29 08:26

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