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Packaging

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A functional and expressive brand voice is consistent across all of Starbucks�� mediums, from their stores and takeaway cups to their YouTube clips and social media channels.	Bruce 2024-11-29	018	Bruce 2024-11-29 08:08
As an extension of this is its logo, colours, typography, and imagery, all of which complement its brand voice.	Bruce 2024-11-29	014	Bruce 2024-11-29 08:08
The Starbucks brand voice is functional and expressive	Bruce 2024-11-29	012	Bruce 2024-11-29 08:08
Functional they describe as ��helpful�� and ��clear��, enabling customers to ��have an easy, enjoyable experience in-store and online��.	Bruce 2024-11-29	016	Bruce 2024-11-29 08:07
Key to this success has been Starbucks�� brand voice, which they divide into two categories: functional and expressive.	Bruce 2024-11-29	013	Bruce 2024-11-29 08:07
Founded in the early 1970s, it��s one of the world��s most recognisable companies, with an annual turnover of more than $20 billion.	Bruce 2024-11-29	011	Bruce 2024-11-29 08:07
Although their coffee may not be to everyone��s taste, few could deny the success of Starbucks as a global brand.	Bruce 2024-11-29	015	Bruce 2024-11-29 08:07
Starbucks	Bruce 2024-11-29	013	Bruce 2024-11-29 08:07
Although they are both positioned differently and appeal to separate audiences, they are both highly successful in their approach.	Bruce 2024-11-29	016	Bruce 2024-11-29 08:07
How to develop a brand voice	Bruce 2024-11-11	1130	Bruce 2024-11-22 11:18
The world's leading companies are all known for having strong brand voices	Bruce 2024-11-11	186	Bruce 2024-11-22 11:17
This is why coffee brands like Starbucks and Nespresso are two of the most popular coffee brands globally.	Bruce 2024-11-11	184	Bruce 2024-11-14 17:02
A report from Sprout Social��s 2020 Index found that 40% of consumers listed memorable content as a factor that helps brands stand out on social media, while two-thirds voted for distinct personality and compelling storytelling.	Bruce 2024-11-11	072	Bruce 2024-11-11 17:03
Time and again, consumers have shown a preference for companies with a strong brand voice.	Bruce 2024-11-11	064	Bruce 2024-11-11 17:03
Coffee brand voice case studies	Bruce 2024-11-11	071	Bruce 2024-11-11 17:02
Nespresso has a carefully crafted brand voice supported by its brand ambassadors	Bruce 2024-11-11	069	Bruce 2024-11-11 17:02
When they burst onto the scene in the late 1990s with a range of fruit smoothies, their fun, witty, and subversive brand voice stood out in a sector that was generally formal and stuffy, helping to grab customers�� attention.	Bruce 2024-11-11	071	Bruce 2024-11-11 17:02
A classic example is Innocent Drinks.	Bruce 2024-11-11	068	Bruce 2024-11-11 17:02
Finally, look at what competitors are doing �C and find a way to do things differently. Consumers are constantly on the hunt for brands that will shake up the industry with a new, exciting, and fresh approach; and the best way to convey this is through y	Bruce 2024-11-11	068	Bruce 2024-11-11 17:01
Are they outgoing? Opinionated? Politically-driven? Fashion conscious? Do they keep up with the latest trends? Are they active on social media? Do they like to travel abroad? All of these are important questions that will ultimately help define your brand	Bruce 2024-11-11	060	Bruce 2024-11-11 17:01

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