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Packaging

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You can test this by speaking to potential customers about their values and what they look for in a brand, as well as understanding their personalities.	Bruce 2024-11-11	058	Bruce 2024-11-11 17:01
In other words, will your brand voice resonate with the people you expect to buy your coffee? If, when thinking about your target audience, your brand voice doesn��t quite fit, then it��s probably not right.	Bruce 2024-11-11	033	Bruce 2024-11-11 17:01
You also need to think about your target audience.	Bruce 2024-11-11	072	Bruce 2024-11-11 17:00
As such, it should be simple, clear, and authentic, as this will help build trust and improve consistency.	Bruce 2024-11-11	036	Bruce 2024-11-11 17:00
This will help determine the key characteristics of your brand voice, while forming the base from which all communication with customers will stem.	Bruce 2024-11-11	042	Bruce 2024-11-11 17:00
In order to develop your own brand voice, it��s important to start with your company��s mission statement.	Bruce 2024-11-11	038	Bruce 2024-11-11 17:00
Not only do these brands have memorable voices, they��re able to use them across a range of mediums to convey their personalities, showcase their values, and tell compelling stories.	Bruce 2024-11-11	040	Bruce 2024-11-11 16:59
Vegan milk giant Oatly, on the other hand, has made a name for itself as a result of its irreverent and self-aware brand voice.	Bruce 2024-11-11	028	Bruce 2024-11-11 16:59
Coca-Cola, for example, is known for its positive, friendly, and down-to-earth approach, while Dove is recognised for being uplifting and empowering.	Bruce 2024-11-11	035	Bruce 2024-11-11 16:59
All of the world��s leading brands have distinct personalities that come through in the form of a brand voice.	Bruce 2024-11-11	029	Bruce 2024-11-11 16:59
So how can coffee businesses develop their own brand voice?	Bruce 2024-11-11	029	Bruce 2024-11-11 16:58
However, it also relies on consistency, whether in stores, on social media, or when speaking to a representative.	Bruce 2024-11-11	026	Bruce 2024-11-11 16:57
A successful brand voice is one that resonates with customers, helping them feel connected with the company and its products.	Bruce 2024-11-11	030	Bruce 2024-11-11 16:57
It also plays an important role in ��setting the tone�� of a brand and conveying its values.	Bruce 2024-11-11	030	Bruce 2024-11-11 16:57
Shaped through various means, including language, images, typeface, and colour schemes, it is essential to imparting a distinct and lasting impression on customers.	Bruce 2024-11-11	031	Bruce 2024-11-11 16:57
Known simply as a ��brand voice��, it is the way in which companies present themselves to the public and communicate with their audience.	Bruce 2024-11-11	030	Bruce 2024-11-11 16:56
Much in the same way that each person has their own personality, every brand �C from Nike to Starbucks �C has a unique voice.	Bruce 2024-11-11	029	Bruce 2024-11-11 16:56
How to find a brand voice for your coffee business	Bruce 2024-11-11	026	Bruce 2024-11-11 16:56
What��s more they can also offer additional advice on materials, sizes, and components.	Bruce 2024-11-11	027	Bruce 2024-11-11 16:56
Our expert design team can guide you all the way from concept to completion.	Bruce 2024-11-11	030	Bruce 2024-11-11 16:55

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