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Packaging

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��It started as a tiny little roastery,�� says Jake Holmes, Mission��s managing director.	Bruce 2024-11-11	016	Bruce 2024-11-11 09:19
They now distribute coffee through several wholesale clients in London, while also selling online via their webshop and subscription service.	Bruce 2024-11-11	016	Bruce 2024-11-11 09:19
Its simple philosophy (to get the best beans to people and ensure they knew what to do with them) soon translated into the form of a roastery, from which they focused on wholesale distribution.	Bruce 2024-11-11	019	Bruce 2024-11-11 09:18
Located in Hackney in London��s East End, the company started life as a modest street van in Peckham nine years ago.	Bruce 2024-11-11	016	Bruce 2024-11-11 09:18
To reach this point, Mission Coffee Works has been on a long journey, undergoing several evolutions along the way.	Bruce 2024-11-11	017	Bruce 2024-11-11 09:18
Now, specialty roasters must offer not only high-quality, traceable coffee, but also a strong brand that resonates.	Bruce 2024-11-11	025	Bruce 2024-11-11 09:18
Home to some of the industry��s biggest names, from Monmouth to Square Mile, it is fiercely competitive and the days when good coffee alone could grab attention are all but a distant memory.	Bruce 2024-11-11	023	Bruce 2024-11-11 09:17
Establishing a firm foothold in London��s specialty coffee scene isn��t easy.	Bruce 2024-11-11	015	Bruce 2024-11-11 09:17
This week, we spoke to the London-based roaster Mission Coffee Works about how they use illustrations to capture the ��feeling�� of each coffee.	Bruce 2024-11-11	09	Bruce 2024-11-11 09:17
Coffee Bag Design Series explores the specialty coffee brands with unique packaging designs that stand out and fire the imagination.	Bruce 2024-11-11	011	Bruce 2024-11-11 09:17
The Coffee Bag Design Series: Mission Coffee Works	Bruce 2024-11-11	011	Bruce 2024-11-11 09:16
Did you enjoy this edition of The Coffee Bag Design Series? Next week, we��ll be speaking to UK-based roaster Bean Shot Coffee.	Bruce 2024-11-11	011	Bruce 2024-11-11 09:16
��But if you don��t have a quality product you��re not going to make up for it with the branding or experience alone.��	Bruce 2024-11-11	010	Bruce 2024-11-11 09:16
��It��s tough to nail all three [product, experience, and branding], especially when you��re dealing with grocery store shelves and the sizes they dictate.	Bruce 2024-11-11	016	Bruce 2024-11-11 09:16
��Is it a business that stands behind its product and offers a good experience? Is it someone who is very brand and marketing focused, but maybe without the coffee quality? Or is it someone who relies very heavily on the quality of the product, but is m	Bruce 2024-11-11	014	Bruce 2024-11-11 09:16
��If I��m in a grocery store and I see a coffee I��ve never seen before, I��m looking to see what type of business it is.	Bruce 2024-11-11	012	Bruce 2024-11-11 09:15
He goes on to explain that when approaching a coffee brand that he��s unfamiliar with, he��ll ask himself several questions to determine exactly what he��s looking at.	Bruce 2024-11-11	019	Bruce 2024-11-11 09:15
��I wanted to be a brand that resonates with people and then we exceed people��s expectations with the quality of the product.��	Bruce 2024-11-11	014	Bruce 2024-11-11 09:15
I never wanted to be a hollow brand, where it��s beautiful, but the stuff is crap.	Bruce 2024-11-11	013	Bruce 2024-11-11 09:15
��Our brand always comes second to a good-quality product,�� Marco says. ��	Bruce 2024-11-11	014	Bruce 2024-11-11 09:14

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