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Packaging

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Although it may seem like random forces are at play, this is actually a carefully devised strategy in which branding serves a secondary purpose, rather than being front and centre. This is true also of their merchandise, from their t-shirts to their tote	Bruce 2024-11-11	012	Bruce 2024-11-11 09:14
One of the things that sets Methodical aside from other coffee brands is they don��t try to hard sell their coffee to you �C yet you still feel compelled to buy a bag.	Bruce 2024-11-11	014	Bruce 2024-11-11 09:14
Thinking methodically	Bruce 2024-11-11	015	Bruce 2024-11-11 09:14
recyclable coffee packaging from methodical coffee, recyclable coffee bags, in an article on methodical coffee coffee packaging design	Bruce 2024-11-11	013	Bruce 2024-11-11 09:14
But what you see is basically the original design.��	Bruce 2024-11-11	016	Bruce 2024-11-11 09:13
There have been some tweaks to make fulfillment easier with how we place information on the bag.	Bruce 2024-11-11	015	Bruce 2024-11-11 09:13
��We decided to keep it,�� Marco says. ��	Bruce 2024-11-11	015	Bruce 2024-11-11 09:13
This resonated with customers so much that plans to change up the design every few years were quickly shelved.	Bruce 2024-11-11	024	Bruce 2024-11-11 09:13
Clovers, for example, can be found on the lawns of many Greenville houses.	Bruce 2024-11-11	014	Bruce 2024-11-11 09:13
The flower design itself is inspired by plants local to the region.	Bruce 2024-11-11	016	Bruce 2024-11-11 09:12
Blues, lilacs, greens, and a soft orange all come together in a watercolour-like print, while a white hexagon in the middle of the bag showcases information on roast date and flavour notes.	Bruce 2024-11-11	016	Bruce 2024-11-11 09:12
The result is a striking, hand-drawn floral design that not only makes for great coffee packaging, but stands as a work of art in its own right.	Bruce 2024-11-11	014	Bruce 2024-11-11 09:12
He also wanted to get away from anything ��digital-looking��, such as solid block colours.	Bruce 2024-11-11	016	Bruce 2024-11-11 09:12
Marco commissioned a local artist friend to work on some illustrations with a brief to create something that would stand out on shelves and people would be proud to display on their countertops.	Bruce 2024-11-11	016	Bruce 2024-11-11 09:12
So, with our whole bean product, I wanted to take the emotional experience someone has when they come to our caf�� and try to figure out how they could bring that into their homes.��	Bruce 2024-11-11	014	Bruce 2024-11-11 09:11
It��s not necessarily about our brand being front and centre, it��s about the thing itself, the intangible value.	Bruce 2024-11-11	017	Bruce 2024-11-11 09:11
While Marco and the team had gone a long way to achieving these three pillars in the coffee shop itself, the challenge was how to replicate it once they��d started roasting their own beans.	Bruce 2024-11-11	019	Bruce 2024-11-11 09:10
This meant that not only did the coffee have to be high quality, but the way it was served and the emotional response of the customer also had to be exceptional.	Bruce 2024-11-11	020	Bruce 2024-11-11 09:10
From the very beginning, the goal was to build Methodical on three fundamental pillars: product, experience, and customer service.	Bruce 2024-11-11	026	Bruce 2024-11-11 09:10
Recreating emotional experience	Bruce 2024-11-11	021	Bruce 2024-11-11 09:10

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