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Packaging

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People had nothing to go on from experience.	Bruce 2024-11-11	017	Bruce 2024-11-11 09:06
��It��s hard to be the new kid on the block in the way we were,�� Aimee tells me. ��	Bruce 2024-11-10	032	Bruce 2024-11-10 17:54
Customers would undoubtedly come back for the flavours or the relationships with farmers �C or both �C but it was the unique designs that grabbed people in the first place.	Bruce 2024-11-10	038	Bruce 2024-11-10 17:53
As intended, they have also played a crucial role in drawing attention to the brand, whether selling wholesale, online, or from their coffee bar.	Bruce 2024-11-10	035	Bruce 2024-11-10 17:53
Interestingly, the bags themselves also act as a source of life: they are compostable and, according to feedback from customers of Recluse, double up as a tool for planting garden starts once empty.	Bruce 2024-11-10	037	Bruce 2024-11-10 17:53
We really liked that idea.��	Bruce 2024-11-10	034	Bruce 2024-11-10 17:52
With the nurse log at the base [of the bags], it��s almost like a source of life for the rest of the design.	Bruce 2024-11-10	037	Bruce 2024-11-10 17:52
��We were really interested in that idea of growing out of our experiences,�� Aimee says. ��	Bruce 2024-11-10	031	Bruce 2024-11-10 17:52
The result is a wild, chaotic, but also harmonious mix of plants, all stemming from what��s known as a ��nurse log��: a fallen tree which, as it decays, facilitates the growth of seedlings.	Bruce 2024-11-10	043	Bruce 2024-11-10 17:52
As nature-lovers, she says they kept coming back to what inspired them: the great outdoors. To convey this passion, she incorporated designs of plants local to Washington State and Virginia, Aimee and Jack��s respective hometowns.	Bruce 2024-11-10	044	Bruce 2024-11-10 17:52
��We knew there was something about grabbing attention and giving them that feeling that they were about to have something special.��	Bruce 2024-11-10	030	Bruce 2024-11-10 17:51
��Jack and I talked a lot about how we didn��t want our bags to look like what people thought a coffee bag looked like �C we wanted to challenge ourselves,�� she explains.	Bruce 2024-11-10	027	Bruce 2024-11-10 17:51
Aimee, who designed the bags herself, said the most important thing was that they didn��t become lost among the countless other specialty coffee brands.	Bruce 2024-11-10	029	Bruce 2024-11-10 17:51
However, the challenge when it came to their coffee bags was how to bring all their values under one design.	Bruce 2024-11-10	023	Bruce 2024-11-10 17:51
Aimee and Jack are clear about what they stand for when it comes to coffee.	Bruce 2024-11-10	021	Bruce 2024-11-10 17:50
recyclable coffee packaging, recyclable coffee boxes, drip coffee boxes, kraft paper coffee bags, in an article about Coffee Bag Design Series: Recluse Roasting Project	Bruce 2024-11-10	023	Bruce 2024-11-10 17:50
What��s important to us is that the coffee is sourced the right way.	Bruce 2024-11-10	021	Bruce 2024-11-10 17:50
But Jack and I aren��t the people who will shame you for using cream or sugar in your coffee. We want you to drink the coffee whichever way you like.	Bruce 2024-11-10	017	Bruce 2024-11-10 17:49
��People get a little bit intimidated by specialty because they feel as though they��re being judged,�� she says. ��	Bruce 2024-11-10	032	Bruce 2024-11-10 17:49
Instead of making people feel bad for adding sugar and cream, they believe ethical sourcing should come first �C and therefore it doesn��t matter how the coffee is enjoyed.	Bruce 2024-11-10	030	Bruce 2024-11-10 17:49

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