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Packaging

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For me, as a sensory person, flavours are subjective.	Bruce 2024-11-10	010	Bruce 2024-11-10 17:40
��I don��t like to put flavours on the bags,�� he explains. ��	Bruce 2024-11-10	010	Bruce 2024-11-10 17:39
While hinting at some flavour notes, Daniel tells me it��s always better to suggest than to tell.	Bruce 2024-11-10	012	Bruce 2024-11-10 17:39
However, the purpose isn��t to over influence.	Bruce 2024-11-10	013	Bruce 2024-11-10 17:39
Similar to the Huila Pacamara, each colour has a dual meaning, conveying both characteristics (the yellow is candied lemon) and the region in which the coffee was grown.	Bruce 2024-11-10	018	Bruce 2024-11-10 17:39
This one includes a slice of watermelon (one of the coffee��s flavour notes) with a Panamanian sunset and a sailing boat floating in the distance.	Bruce 2024-11-10	012	Bruce 2024-11-10 17:39
For the Geisha, Daniel ordered custom-made tins, again, featuring his partner��s designs.	Bruce 2024-11-10	017	Bruce 2024-11-10 17:38
Although the coffee bags are striking and stand out against even the most eye-catching of designs, special lots demand a special type of packaging.	Bruce 2024-11-10	016	Bruce 2024-11-10 17:38
Sumo��s Kule Geisha, for example, is 90+ on the SCA scale �C with a price to match.	Bruce 2024-11-10	014	Bruce 2024-11-10 17:38
In few cities around the world are there roasters offering such high-scoring coffees, let alone in Dublin.	Bruce 2024-11-10	012	Bruce 2024-11-10 17:38
If winning the World Cup Tasters Championship wasn��t evidence enough for Daniel��s ambition, then the calibre of Sumo��s coffees certainly is.	Bruce 2024-11-10	013	Bruce 2024-11-10 17:38
Moving Sumo forward	Bruce 2024-11-10	012	Bruce 2024-11-10 17:38
customised coffee tins, custom-printed coffee tins, from Sumo Coffee roasters, in an article on Coffee Bag Design Series and Sumo Coffee Roasters	Bruce 2024-11-10	014	Bruce 2024-11-10 17:37
The only difference is that I believe you also have to follow up with a very strong product.��	Bruce 2024-11-10	015	Bruce 2024-11-10 17:37
It��s like a barista who makes a bad shot but does latte art well: they get away with it.	Bruce 2024-11-10	012	Bruce 2024-11-10 17:37
When you go to a meeting, it��s very important how you look.	Bruce 2024-11-10	021	Bruce 2024-11-10 17:37
I started with latte art because it��s visual.	Bruce 2024-11-10	010	Bruce 2024-11-10 17:37
��I want to be visible, very loud,�� he says. ��	Bruce 2024-11-10	012	Bruce 2024-11-10 17:37
Daniel explains that this approach to branding stems from his background as a barista and latte art champion.	Bruce 2024-11-10	011	Bruce 2024-11-10 17:36
This is only furthered by being placed on a white bag.	Bruce 2024-11-10	014	Bruce 2024-11-10 17:36

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