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Packaging

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Even before the consumer has ground and brewed it, they��re able to get a ��sense�� of the coffee thanks to the vibrancy of the design.	Bruce 2024-11-10	013	Bruce 2024-11-10 17:36
This is intended to reflect both the coffee��s origin and its characteristics in the cup.	Bruce 2024-11-10	015	Bruce 2024-11-10 17:36
Its packaging features a bright yellow car typical of the region, with a backdrop that includes pieces of fruit and a hot air balloon floating towards a bright orange sun.	Bruce 2024-11-10	014	Bruce 2024-11-10 17:36
A good example is their coffee from Huila, Colombia, which recently sold out.	Bruce 2024-11-10	016	Bruce 2024-11-10 17:36
Every design has a meaning and importance �C to me, it��s a journey.��	Bruce 2024-11-10	015	Bruce 2024-11-10 17:35
��Coffee brings people together so we try to highlight that and what it does for people,�� he says. ��	Bruce 2024-11-10	013	Bruce 2024-11-10 17:35
After some initial designs, it was clear she had the ability to not only capture Daniel��s ideas and make them visually striking, but also tell a story about the coffee.	Bruce 2024-11-10	013	Bruce 2024-11-10 17:35
Luckily for Daniel, his partner is a videographer by trade and was willing to try her hand at graphic design.	Bruce 2024-11-10	011	Bruce 2024-11-10 17:35
With a concept in place, the next challenge was how to approach the branding.	Bruce 2024-11-10	013	Bruce 2024-11-10 17:35
��Sumo�� felt right because it tied in my love for martial arts with my respect for the dedication they put into their craft.��	Bruce 2024-11-10	013	Bruce 2024-11-10 17:35
��When it came to thinking of a concept for my roastery, I thought of how I��d trained for the cup tasters championship.	Bruce 2024-11-10	013	Bruce 2024-11-10 17:34
This led me to discover the art of sumo wrestling, with all its hard work, rituals and preparation.	Bruce 2024-11-10	013	Bruce 2024-11-10 17:34
Despite his size, he was agile and pushed people all over the place.	Bruce 2024-11-10	012	Bruce 2024-11-10 17:34
��Akebono was a sumo wrestler.	Bruce 2024-11-10	022	Bruce 2024-11-10 17:34
I remember the first time we had a TV, I was watching WWE and I saw this guy called Akebono.	Bruce 2024-11-10	027	Bruce 2024-11-10 17:34
��Sumo came from my childhood growing up in Romania straight after the revolution,�� he explains. ��	Bruce 2024-11-10	033	Bruce 2024-11-10 17:34
Sumo Coffee Roasters may still be in its infancy �C but for Daniel the concept goes way back.	Bruce 2024-11-10	016	Bruce 2024-11-10 17:33
Sumo Coffee Roasters recyclable coffee bags, custom-printed coffee bags, custom-printed coffee packaging, in an article on Coffee Bag Design Series and Sumo Coffee Roasters	Bruce 2024-11-10	024	Bruce 2024-11-10 17:33
However, this meant designing packaging that not only preserved the freshness of the coffees but also reflected their full cup quality.	Bruce 2024-11-10	033	Bruce 2024-11-10 12:00
From the start, the focus was to be on sourcing only the highest quality coffees �C 87 points and above on the SCA scale.	Bruce 2024-11-10	030	Bruce 2024-11-10 11:59

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