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Packaging

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For the most part, you need to consider how extensive a re-brand would be, and if it is ultimately worth it.	Bruce 2024-11-10	018	Bruce 2024-11-10 11:53
The costs of a redesign	Bruce 2024-11-10	016	Bruce 2024-11-10 11:53
However, if your coffee brand is aimed at a market aged 18 to 30, and wants to establish a youthful brand identity, Y2K-inspired packaging may help you achieve these goals.	Bruce 2024-11-10	018	Bruce 2024-11-10 11:53
For example, if your product is geared towards the professional market, or an age range of 40+, then this design may be less likely to engage your consumers.	Bruce 2024-11-10	015	Bruce 2024-11-10 11:53
So, before you adopt a Y2K aesthetic for your coffee packaging, you should carefully consider the reaction of your target market.	Bruce 2024-11-10	018	Bruce 2024-11-10 11:52
While each style has its benefits and disadvantages, both have the power to appeal or deter specific consumers.	Bruce 2024-11-10	016	Bruce 2024-11-10 11:52
It is specifically designed to be the fun-filled polar opposite to monochrome and sleek, clean lines.	Bruce 2024-11-10	026	Bruce 2024-11-10 11:52
Important to realise is the Y2K aesthetic is a deliberate backlash against minimalism.	Bruce 2024-11-10	016	Bruce 2024-11-10 11:52
For example, you could use Y2K-inspired coffee packaging for a limited edition roast.	Bruce 2024-11-10	019	Bruce 2024-11-10 11:51
To avoid alienating consumers from the brand you��ve spent years creating, you should consider incorporating the Y2K aesthetic in smaller ways.	Bruce 2024-11-10	030	Bruce 2024-11-10 11:51
Avoid alienating consumers	Bruce 2024-11-10	015	Bruce 2024-11-10 11:51
Second, if your brand is already well-established, a complete overhaul to introduce Y2K elements could be risky and costly.	Bruce 2024-11-10	015	Bruce 2024-11-10 11:51
It has rapidly risen in popularity over the last six months �C but it could just as easily shrink back into obscurity.	Bruce 2024-11-10	011	Bruce 2024-11-10 11:50
First, there is no guarantee the Y2K aesthetic will be around forever.	Bruce 2024-11-10	012	Bruce 2024-11-10 11:50
However, they must be weighed against potential drawbacks.	Bruce 2024-11-10	013	Bruce 2024-11-10 11:50
It��s true the Y2K aesthetic could unlock a wide range of benefits for coffee roasters.	Bruce 2024-11-10	016	Bruce 2024-11-10 11:50
What to consider before switching to Y2K coffee packaging	Bruce 2024-11-10	013	Bruce 2024-11-10 11:50
pink coffee bags	Bruce 2024-11-10	014	Bruce 2024-11-10 11:49
One thing is for sure: Y2K design will always stand out from the crowd.	Bruce 2024-11-10	014	Bruce 2024-11-10 11:49
Alongside the bright colours, they are a sure-fire way to give coffee packaging a strong brand identity, while improving brand awareness.	Bruce 2024-11-10	015	Bruce 2024-11-10 11:49

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