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Packaging

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Shorthand for ��the year 2000��, the Y2K aesthetic blends sleek metallic futurism with kitsch, bright colours.	Bruce 2024-11-10	015	Bruce 2024-11-10 11:45
What is the ��Y2K aesthetic��?	Bruce 2024-11-10	013	Bruce 2024-11-10 11:44
y2k aesthetic	Bruce 2024-11-10	010	Bruce 2024-11-10 11:44
Read on to find out more about the Y2K aesthetic and whether it��s the right choice for your coffee packaging.	Bruce 2024-11-10	012	Bruce 2024-11-10 11:44
Notably, nostalgia in advertising is one of the most persuasive marketing trends of our time. Reviving old memories in consumers can create an emotional connection with your product and influence their buying decisions.	Bruce 2024-11-10	013	Bruce 2024-11-10 11:44
As a result, more brands are including retro styles into their packaging, logos, and digital imagery, to both capture attention and profit from the nostalgia it breeds.	Bruce 2024-11-10	015	Bruce 2024-11-10 11:44
In most cases, this cyclical pattern has expanded beyond fashion into other sectors, including specialty coffee.	Bruce 2024-11-10	012	Bruce 2024-11-10 11:44
Many of the latest trends reflect styles that were popular in a previous decade �C and are now coming back.	Bruce 2024-11-10	016	Bruce 2024-11-10 11:43
Throughout history, few styles have been as iconic as the Y2K aesthetic of the late 1990s. Despite falling out of fashion for a brief period, it is now making a nostalgic resurgence in design.	Bruce 2024-11-10	013	Bruce 2024-11-10 11:43
Exploring the Y2K aesthetic in coffee packaging	Bruce 2024-11-10	013	Bruce 2024-11-10 11:43
Did you enjoy this edition of The Coffee Bag Design Series? Next week, we��ll be speaking to Process Coffee about how they use nostalgia to capture the imaginations of customers.	Bruce 2024-11-10	014	Bruce 2024-11-10 11:43
Oh, and their coffee is pretty good too.	Bruce 2024-11-10	012	Bruce 2024-11-10 11:43
Although Rave��s coffee bags have undergone several changes since launching more than a decade ago, they seem to have landed on a sweet spot, balancing design, convenience, and the environment.	Bruce 2024-11-10	011	Bruce 2024-11-10 11:42
When bags are prepped and put into large containers they will sit there open, totally eradicating any spillage problems when it comes to production and dispatch.��	Bruce 2024-11-10	011	Bruce 2024-11-10 11:42
��It makes it much easier for us,�� he says. ��	Bruce 2024-11-10	011	Bruce 2024-11-10 11:42
As well as attracting customers�� attention, David tells me that this is beneficial when it comes to production.	Bruce 2024-11-10	011	Bruce 2024-11-10 11:42
But that may also have something to do with the shape of the bag itself: a five-sided pouch with a wide, flat base that enables it to stand up securely on countertops and shelves.	Bruce 2024-11-10	013	Bruce 2024-11-10 11:42
You can make out the bold black type and coloured sides a mile off.	Bruce 2024-11-10	010	Bruce 2024-11-10 11:42
It��s certainly true that LDPE allows Rave��s branding to shine.	Bruce 2024-11-10	011	Bruce 2024-11-10 11:41
Our primary checklist was to preserve the quality of the coffee and limit our environmental impact �C which are all there.��	Bruce 2024-11-10	011	Bruce 2024-11-10 11:41

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