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Packaging

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��From a packaging design perspective, it has loads of benefits.	Bruce 2024-11-10	013	Bruce 2024-11-10 11:41
It is a brilliant surface for us to print on �C the quality you can achieve on LDPE is fantastic and it��s got a lovely texture to it.	Bruce 2024-11-10	020	Bruce 2024-11-10 11:41
��There were a lot of factors playing into the decision to use LDPE,�� David says. ��	Bruce 2024-11-10	024	Bruce 2024-11-10 11:41
David explains that, at Rave, the material they found ticked the most boxes was low-density polyethylene (LDPE), a recyclable plastic denoted by plastic resin code #4. They also use a box to further protect the beans from damage.	Bruce 2024-11-10	023	Bruce 2024-11-10 11:41
This presents a fresh challenge for direct-to-consumer roasters, who must find durable packaging that both protects the coffee during transit and fends off criticism for being ��unsustainable��.	Bruce 2024-11-10	020	Bruce 2024-11-10 11:40
Even once it has arrived, the package is often squeezed through a letterbox before dropping onto the ground below.	Bruce 2024-11-10	020	Bruce 2024-11-10 11:40
On the journey from roastery to consumer, coffee naturally incurs its fair share of bumps and jolts.	Bruce 2024-11-10	015	Bruce 2024-11-10 11:40
Why LDPE works	Bruce 2024-11-10	027	Bruce 2024-11-10 11:40
Rave coffee bags, Rave coffee packaging, LDPE coffee bags, LDPE coffee packaging, in an article on coffee Bag Design Series and Rave Coffee	Bruce 2024-11-10	017	Bruce 2024-11-10 11:40
��So the numbers are there to help customers identify which coffee they��ve had, while subtly reinforcing the fact that we do a lot of roasting and have a decent-sized selection on offer.��	Bruce 2024-11-10	018	Bruce 2024-11-10 11:40
��At a minimum, we��re roasting two new coffees every single month,�� he says.	Bruce 2024-11-10	022	Bruce 2024-11-10 11:39
Further promoting this idea is the use of numbers on each tasting card, which David suggests act like ��recipes��.	Bruce 2024-11-10	024	Bruce 2024-11-10 11:39
For some people, they��ve almost become like collectibles.��	Bruce 2024-11-10	020	Bruce 2024-11-10 11:39
They had the dialling in instructions and everything.	Bruce 2024-11-10	023	Bruce 2024-11-10 11:39
��I saw a great photo of someone who had kept the cards on a pinboard,�� he tells me. ��	Bruce 2024-11-10	019	Bruce 2024-11-10 11:39
David says that, for the most part, this has proved a hit with customers.	Bruce 2024-11-10	023	Bruce 2024-11-10 11:39
As you open the card up, there is a detailed description of the farmers themselves and a checkbox section where customers can mark down their own observations about the coffee.	Bruce 2024-11-10	018	Bruce 2024-11-10 11:38
The colours indicate the origin; for example, a red card denotes a Colombian coffee.	Bruce 2024-11-10	027	Bruce 2024-11-10 10:25
Instead, Rave attaches custom colour-coded tasting cards containing information on the roast profile, flavour notes, altitude, and processing method.	Bruce 2024-11-10	023	Bruce 2024-11-10 10:25
With so many coffees coming and going, it isn��t economically viable to produce a bespoke bag for each one.	Bruce 2024-11-10	020	Bruce 2024-11-10 10:25

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