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Packaging
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The only stumbling block to this is cost. Bruce 2024-11-10 025 Bruce 2024-11-10 10:25
This keeps customers coming back to sample new origins and flavours. Bruce 2024-11-10 025 Bruce 2024-11-10 10:24
One of the ways to maintain interest, particularly for those who offer subscriptions like Rave, is to have a constant rotation of coffees. Bruce 2024-11-10 027 Bruce 2024-11-10 10:24
However, it can also make it difficult to not only grab attention, but hold onto customers. Bruce 2024-11-10 032 Bruce 2024-11-10 10:24
Operating predominantly as an ecommerce website opens up a number of opportunities for roasters. Bruce 2024-11-10 020 Bruce 2024-11-10 10:24
We need to make it as easy as possible for people to find a coffee they like and ensure they��re able to brew it successfully.�� Bruce 2024-11-10 015 Bruce 2024-11-10 10:23
��That��s where we��re constantly innovating. Bruce 2024-11-10 017 Bruce 2024-11-10 10:23
We��re always trying to make the website experience as close to a roastery experience as we can,�� David explains. Bruce 2024-11-10 013 Bruce 2024-11-10 10:23
As a result, their website is one of the most important tools at their disposal �C it��s their ��storefront��, offering potential customers an opportunity to browse options and find out more about the company.�� Bruce 2024-11-10 013 Bruce 2024-11-10 10:22
Although Rave��s roastery includes a small caf�� from which they serve coffees, the majority of income is through online, direct-to-consumer sales. Bruce 2024-11-10 013 Bruce 2024-11-10 10:22
The role of tasting cards Bruce 2024-11-10 021 Bruce 2024-11-10 10:22
LDPE coffee bags, LDPE coffee packaging, in an article on coffee Bag Design Series and Rave Coffee Bruce 2024-11-10 014 Bruce 2024-11-10 10:22
We don��t want people to just think ��here��s another specialty coffee brand.���� Bruce 2024-11-10 012 Bruce 2024-11-10 10:21
��Working from branding, I��d rather someone had a strong emotional reaction �C be that love or hate �C and was noticed in some way, rather than being forgettable. Bruce 2024-11-10 015 Bruce 2024-11-10 10:21
��Part of this is making something memorable, which means using quite a strong, bold brand design that not everyone is going to like. Bruce 2024-11-10 013 Bruce 2024-11-10 10:21
��We own the space on the bag so it��s important to make it work as hard as possible in the short amount of time that people spend looking at and making decisions about a product. Bruce 2024-11-10 011 Bruce 2024-11-10 10:21
��One of the terms we often use is ��pack-vertising,���� he says. Bruce 2024-11-10 015 Bruce 2024-11-10 10:20
The agency��s director at the time, David Webb, is now head of brand and marketing at Rave. He explains that as well as positioning the company as approachable, the aim with the packaging design was to spark a reaction. Bruce 2024-11-10 018 Bruce 2024-11-10 10:20
With this in mind, Rob and Vikki summoned the help of The Collaborators, a design agency in Bristol, UK. Bruce 2024-11-10 014 Bruce 2024-11-10 10:20
To do so meant not only avoiding the jargon and buzzwords of the sector, but also designing a coffee bag that differed from what consumers had come to expect. Bruce 2024-11-10 013 Bruce 2024-11-10 10:20
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