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最后发表
When Rob and Vikki Hodge launched Rave Coffee in 2011, their aim was always to cut through the specialty coffee market��s air of exclusivity and try to make it as approachable as possible.
Bruce
2024-11-10
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Bruce
2024-11-10 10:19
But, then again, this is precisely the point.
Bruce
2024-11-10
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11
Bruce
2024-11-10 10:19
Bold, roaring text on a white background that shouts, ��NO JARGON. NO BS��, surrounded by words annotated with strikethroughs, squiggles, and arrows, is more akin to the work of a fiery politics student at 2am than an artisan roaster.
Bruce
2024-11-10
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Bruce
2024-11-10 10:19
Rave Coffee��s packaging looks nothing like a specialty coffee brand.
Bruce
2024-11-10
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Bruce
2024-11-10 10:19
This week, we spoke to UK-based Rave Coffee about how their daring approach to branding has helped set them apart.
Bruce
2024-11-10
0
13
Bruce
2024-11-10 10:18
Coffee Bag Design Series explores the specialty coffee brands with unique designs that stand out and fire the imagination.
Bruce
2024-11-10
0
13
Bruce
2024-11-10 10:18
The Coffee Bag Design Series: Rave Coffee
Bruce
2024-11-10
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14
Bruce
2024-11-10 10:18
Did you enjoy this edition of The Coffee Bag Design Series? Next week, we��ll be speaking to Process, Irish coffee roasters who use nostalgia to invoke an emotional response in their customers.
Bruce
2024-11-10
0
13
Bruce
2024-11-10 10:18
This way, people know that the coffee is special. Truly special.��
Bruce
2024-11-10
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16
Bruce
2024-11-10 10:17
��The crown is because I��m sourcing the best coffee from around the world.
Bruce
2024-11-10
0
17
Bruce
2024-11-10 10:17
��The ��S�� is like a crown,�� he says.
Bruce
2024-11-10
0
17
Bruce
2024-11-10 10:17
However, Alberto explains that it has more than one meaning.
Bruce
2024-11-10
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18
Bruce
2024-11-10 10:16
A simple yet distinctive ��S�� in gold, the logo seems, at first glance, to represent the steam rising from a cup of coffee.
Bruce
2024-11-10
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19
Bruce
2024-11-10 10:16
The Caffe Sospeso logo tops it all off.
Bruce
2024-11-10
0
19
Bruce
2024-11-10 10:16
��For this reason, it��s also my favourite colour.��
Bruce
2024-11-10
0
17
Bruce
2024-11-10 10:16
��I went with black because of its elegance,�� he says.
Bruce
2024-11-10
0
19
Bruce
2024-11-10 10:15
As well as reinforcing the colours, Alberto tells me he chose black for its premium feel.
Bruce
2024-11-10
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26
Bruce
2024-11-10 10:15
This effect is only heightened by the front and back of the bags, which are black.
Bruce
2024-11-10
0
13
Bruce
2024-11-10 10:15
As a result, their packaging naturally stands out on the shelf, no matter which way you look at it.
Bruce
2024-11-10
0
13
Bruce
2024-11-10 10:15
While many specialty coffee brands opt for a more minimalist approach �C often little more than a kraft paper bag with a white label �C Caffe Sospeso has gone in the opposite direction: their labels are bursting with colour and the sides of the bags are
Bruce
2024-11-10
0
15
Bruce
2024-11-10 10:14
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