三品空间 - Packaging - 第149页

图文精华

登录入驻

三品空间»论坛 › 三品空间› Bruce专区› Packaging

Packaging

收录了 7698 篇文章 · 0 人关注

版块操作

关注本版 RSS订阅

发布新帖

新窗全部主题最新热门热帖精华更多 \| 显示置顶		作者	回复/查看	最后发表


When Rob and Vikki Hodge launched Rave Coffee in 2011, their aim was always to cut through the specialty coffee market��s air of exclusivity and try to make it as approachable as possible.	Bruce 2024-11-10	014	Bruce 2024-11-10 10:19
But, then again, this is precisely the point.	Bruce 2024-11-10	011	Bruce 2024-11-10 10:19
Bold, roaring text on a white background that shouts, ��NO JARGON. NO BS��, surrounded by words annotated with strikethroughs, squiggles, and arrows, is more akin to the work of a fiery politics student at 2am than an artisan roaster.	Bruce 2024-11-10	022	Bruce 2024-11-10 10:19
Rave Coffee��s packaging looks nothing like a specialty coffee brand.	Bruce 2024-11-10	020	Bruce 2024-11-10 10:19
This week, we spoke to UK-based Rave Coffee about how their daring approach to branding has helped set them apart.	Bruce 2024-11-10	013	Bruce 2024-11-10 10:18
Coffee Bag Design Series explores the specialty coffee brands with unique designs that stand out and fire the imagination.	Bruce 2024-11-10	013	Bruce 2024-11-10 10:18
The Coffee Bag Design Series: Rave Coffee	Bruce 2024-11-10	014	Bruce 2024-11-10 10:18
Did you enjoy this edition of The Coffee Bag Design Series? Next week, we��ll be speaking to Process, Irish coffee roasters who use nostalgia to invoke an emotional response in their customers.	Bruce 2024-11-10	013	Bruce 2024-11-10 10:18
This way, people know that the coffee is special. Truly special.��	Bruce 2024-11-10	016	Bruce 2024-11-10 10:17
��The crown is because I��m sourcing the best coffee from around the world.	Bruce 2024-11-10	017	Bruce 2024-11-10 10:17
��The ��S�� is like a crown,�� he says.	Bruce 2024-11-10	017	Bruce 2024-11-10 10:17
However, Alberto explains that it has more than one meaning.	Bruce 2024-11-10	018	Bruce 2024-11-10 10:16
A simple yet distinctive ��S�� in gold, the logo seems, at first glance, to represent the steam rising from a cup of coffee.	Bruce 2024-11-10	019	Bruce 2024-11-10 10:16
The Caffe Sospeso logo tops it all off.	Bruce 2024-11-10	019	Bruce 2024-11-10 10:16
��For this reason, it��s also my favourite colour.��	Bruce 2024-11-10	017	Bruce 2024-11-10 10:16
��I went with black because of its elegance,�� he says.	Bruce 2024-11-10	019	Bruce 2024-11-10 10:15
As well as reinforcing the colours, Alberto tells me he chose black for its premium feel.	Bruce 2024-11-10	026	Bruce 2024-11-10 10:15
This effect is only heightened by the front and back of the bags, which are black.	Bruce 2024-11-10	013	Bruce 2024-11-10 10:15
As a result, their packaging naturally stands out on the shelf, no matter which way you look at it.	Bruce 2024-11-10	013	Bruce 2024-11-10 10:15
While many specialty coffee brands opt for a more minimalist approach �C often little more than a kraft paper bag with a white label �C Caffe Sospeso has gone in the opposite direction: their labels are bursting with colour and the sides of the bags are	Bruce 2024-11-10	015	Bruce 2024-11-10 10:14

1 ... 145 146 147 148149150 151 152 ... 385 / 385 页下一页

快速发帖

关于我们· 联系我们· 加入我们· Archiver·手机版·小黑屋· 合作伙伴

中国 / 鲁ICP备17027311号-4 举报电话：15969813136

意见
反馈

图文精华

浏览过的版块