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When Rob and Vikki Hodge launched Rave Coffee in 2011, their aim was always to cut through the specialty coffee market��s air of exclusivity and try to make it as approachable as possible. Bruce 2024-11-10 014 Bruce 2024-11-10 10:19
But, then again, this is precisely the point. Bruce 2024-11-10 011 Bruce 2024-11-10 10:19
Bold, roaring text on a white background that shouts, ��NO JARGON. NO BS��, surrounded by words annotated with strikethroughs, squiggles, and arrows, is more akin to the work of a fiery politics student at 2am than an artisan roaster. Bruce 2024-11-10 022 Bruce 2024-11-10 10:19
Rave Coffee��s packaging looks nothing like a specialty coffee brand. Bruce 2024-11-10 020 Bruce 2024-11-10 10:19
This week, we spoke to UK-based Rave Coffee about how their daring approach to branding has helped set them apart. Bruce 2024-11-10 013 Bruce 2024-11-10 10:18
Coffee Bag Design Series explores the specialty coffee brands with unique designs that stand out and fire the imagination. Bruce 2024-11-10 013 Bruce 2024-11-10 10:18
The Coffee Bag Design Series: Rave Coffee Bruce 2024-11-10 014 Bruce 2024-11-10 10:18
Did you enjoy this edition of The Coffee Bag Design Series? Next week, we��ll be speaking to Process, Irish coffee roasters who use nostalgia to invoke an emotional response in their customers. Bruce 2024-11-10 013 Bruce 2024-11-10 10:18
This way, people know that the coffee is special. Truly special.�� Bruce 2024-11-10 016 Bruce 2024-11-10 10:17
��The crown is because I��m sourcing the best coffee from around the world. Bruce 2024-11-10 017 Bruce 2024-11-10 10:17
��The ��S�� is like a crown,�� he says. Bruce 2024-11-10 017 Bruce 2024-11-10 10:17
However, Alberto explains that it has more than one meaning. Bruce 2024-11-10 018 Bruce 2024-11-10 10:16
A simple yet distinctive ��S�� in gold, the logo seems, at first glance, to represent the steam rising from a cup of coffee. Bruce 2024-11-10 019 Bruce 2024-11-10 10:16
The Caffe Sospeso logo tops it all off. Bruce 2024-11-10 019 Bruce 2024-11-10 10:16
��For this reason, it��s also my favourite colour.�� Bruce 2024-11-10 017 Bruce 2024-11-10 10:16
��I went with black because of its elegance,�� he says. Bruce 2024-11-10 019 Bruce 2024-11-10 10:15
As well as reinforcing the colours, Alberto tells me he chose black for its premium feel. Bruce 2024-11-10 026 Bruce 2024-11-10 10:15
This effect is only heightened by the front and back of the bags, which are black. Bruce 2024-11-10 013 Bruce 2024-11-10 10:15
As a result, their packaging naturally stands out on the shelf, no matter which way you look at it. Bruce 2024-11-10 013 Bruce 2024-11-10 10:15
While many specialty coffee brands opt for a more minimalist approach �C often little more than a kraft paper bag with a white label �C Caffe Sospeso has gone in the opposite direction: their labels are bursting with colour and the sides of the bags are Bruce 2024-11-10 015 Bruce 2024-11-10 10:14
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