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Packaging

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One of the first things that strike you when looking at Caffe Sospeso��s bags of coffee is the bright colours.	Bruce 2024-11-10	013	Bruce 2024-11-10 10:14
Showcasing truly special coffee	Bruce 2024-11-10	011	Bruce 2024-11-10 10:14
LDPE coffee packaging, LDPE coffee bags, recyclable coffee bags, recyclable coffee packaging, in an article on Coffee Bag Design Series and Caff�� Sospeso	Bruce 2024-11-10	012	Bruce 2024-11-10 10:14
��When people understand more about the origin, it can help them connect with the coffee,�� Alberto says.	Bruce 2024-11-10	019	Bruce 2024-11-10 10:13
Similarly, their coffees from Chiapas, a region in Mexico famous for its spectacular Mayan ruins, are packaged in bags featuring a traditional Mayan mask.	Bruce 2024-11-10	011	Bruce 2024-11-10 10:13
For example, their Panamanian coffees are sold in bags featuring a red and green macaw, a bird native to Panama.	Bruce 2024-11-10	012	Bruce 2024-11-10 10:13
That said, Caffe Sospeso attempts to bring consumers closer to origin through not only written information, but attractive visual design.	Bruce 2024-11-10	025	Bruce 2024-11-10 10:13
It��s a different world out there, but it can be tough to get this across to customers with packaging alone.��	Bruce 2024-11-10	011	Bruce 2024-11-10 10:13
��The first time I went to Ethiopia, I had to rent a car with a driver because nobody speaks English.	Bruce 2024-11-10	09	Bruce 2024-11-10 10:12
However, he says it��s not easy to convey everything.	Bruce 2024-11-10	08	Bruce 2024-11-10 10:12
He does this by adding details about the farmer and how he has sourced the coffee.	Bruce 2024-11-10	09	Bruce 2024-11-10 10:12
As someone who values direct trade, Alberto says it��s also important to make the coffee traceable.	Bruce 2024-11-10	09	Bruce 2024-11-10 10:12
This is to show how the coffee ages and at what point it reaches peak freshness, so that the customer has the best experience.��	Bruce 2024-11-10	011	Bruce 2024-11-10 10:12
��We include a diagram about how it is roasted and a graph that starts from the day the coffee was roasted until day 45.	Bruce 2024-11-10	015	Bruce 2024-11-10 10:11
��I try to use the space on the bags to showcase as much information as possible,�� Alberto says.	Bruce 2024-11-10	014	Bruce 2024-11-10 10:11
It��s with this mentality that Caffe Sospeso has designed its bags, which include a whole host of information, from processing techniques to altitude and variety.	Bruce 2024-11-10	016	Bruce 2024-11-10 10:11
A customer who initially baulks at a coffee priced three times more than they are used to will usually come round to the idea once the barista explains precisely why it costs more.	Bruce 2024-11-10	014	Bruce 2024-11-10 10:11
A significant part of converting consumers to specialty coffee and its higher market prices is through education.	Bruce 2024-11-10	013	Bruce 2024-11-10 10:11
Bringing customers closer to origin	Bruce 2024-11-10	012	Bruce 2024-11-10 10:10
LDPE coffee packaging, recyclable coffee bags, custom-printed coffee bags, in an article on Coffee Bag Design Series and Caff�� Sospeso	Bruce 2024-11-10	017	Bruce 2024-11-10 10:10

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