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Packaging

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However, since 2017, business has picked up as consumers in Mexico take an increasing interest in the specialty coffee scene.	Bruce 2024-11-10	018	Bruce 2024-11-10 10:10
In all honesty, I didn��t expect people to react like that.��	Bruce 2024-11-10	013	Bruce 2024-11-10 10:10
It had a big impact on my life in general.	Bruce 2024-11-10	013	Bruce 2024-11-10 10:10
��It took me probably 10 years before I saw profits again.	Bruce 2024-11-10	013	Bruce 2024-11-10 10:09
It was one of the main problems.	Bruce 2024-11-10	020	Bruce 2024-11-10 10:09
People got angry that I wasn��t offering it.	Bruce 2024-11-10	017	Bruce 2024-11-10 10:09
A lot of people like to have sugar and milk, but I don��t offer that.	Bruce 2024-11-10	014	Bruce 2024-11-10 10:09
��I used to do dark and medium roasts, and I changed to light roast which a lot of customers didn��t like.	Bruce 2024-11-10	017	Bruce 2024-11-10 10:09
��It was very difficult because I pretty much lost all of my customers,�� he says.	Bruce 2024-11-10	019	Bruce 2024-11-10 10:08
But after becoming a certified Q grader, Alberto decided to ditch anything that would affect the inherent characteristics of his coffees �C much to the disdain of his customer base.	Bruce 2024-11-10	019	Bruce 2024-11-10 10:08
At first, Caffe Sospeso catered to a range of tastes, allowing customers to order drinks with the addition of syrups and milk.	Bruce 2024-11-10	016	Bruce 2024-11-10 10:08
It is named after the Neapolitan tradition of paying for two coffees but only receiving and consuming one �C known as a sospeso or ��suspended coffee��.	Bruce 2024-11-10	023	Bruce 2024-11-10 10:08
Caffe Sospeso was launched in Tijuana in 1999, around the same time that the specialty coffee movement was really taking off.	Bruce 2024-11-10	020	Bruce 2024-11-10 10:08
But customers have their habits and they are difficult to change.��	Bruce 2024-11-10	015	Bruce 2024-11-10 10:07
��It��s really expensive to import a Kenyan or Ethiopian coffee.	Bruce 2024-11-10	023	Bruce 2024-11-10 10:07
��The big issue in Mexico is that people don��t want to pay for a good cup of coffee,�� he tells me.	Bruce 2024-11-10	018	Bruce 2024-11-10 10:07
This, he says, is the only way to convince people that spending $6 rather than $2 on a cup of coffee is worth it.	Bruce 2024-11-10	019	Bruce 2024-11-10 10:07
Above all, it means he can experience what goes into producing these coffees first hand, before passing this knowledge onto his customers.	Bruce 2024-11-10	018	Bruce 2024-11-10 10:07
For him, finding the world��s best coffees and putting them in front of a Mexican audience is about forming relationships with the farmers who grew them.	Bruce 2024-11-10	018	Bruce 2024-11-10 10:07
This is because Caffe Sospeso��s founder is not only a self-confessed ��coffee geek��, but also a fervent believer in direct trade.	Bruce 2024-11-10	025	Bruce 2024-11-10 10:06

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