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Packaging

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sustainable coffee bags	Bruce 2024-11-8	022	Bruce 2024-11-8 17:14
From a branding perspective, this could translate to a situation where customers expect certain characteristics due to the design on the packaging.	Bruce 2024-11-8	020	Bruce 2024-11-8 17:14
If, on the other hand, a bleating sound is played, the mind will register it as incorrect as it does not connect the image of a cow to the sound of a sheep.	Bruce 2024-11-8	021	Bruce 2024-11-8 17:14
For example, when presented with a cow, customers will often associate it with the ��moo�� sound.	Bruce 2024-11-8	016	Bruce 2024-11-8 17:14
Essentially, this refers to the concept of subconsciously relating one object to another, whether it be sound, sight, or smell.	Bruce 2024-11-8	020	Bruce 2024-11-8 17:13
Further studies have shown typeface can build customer expectations through semantic congruence.	Bruce 2024-11-8	024	Bruce 2024-11-8 17:13
Interestingly, he found they believed some fonts were more trustworthy than others.	Bruce 2024-11-8	019	Bruce 2024-11-8 17:13
He then asked readers whether they agreed or disagreed with the information.	Bruce 2024-11-8	020	Bruce 2024-11-8 17:13
Professor David Dunning conducted an experiment by presenting the same New York Times article in a variety of fonts.	Bruce 2024-11-8	020	Bruce 2024-11-8 17:13
Do they want to come across as easy going and fun, or more sophisticated and serious about coffee?	Bruce 2024-11-8	020	Bruce 2024-11-8 17:12
This is why, when designing coffee packaging, roasters should consider how they want their coffee to be perceived by customers.	Bruce 2024-11-8	023	Bruce 2024-11-8 17:12
In fact, typeface can be as effective as a logo when it comes to brand recognition.	Bruce 2024-11-8	019	Bruce 2024-11-8 17:12
When the same typeface is used across several products, they can easily be identified as belonging to one brand.	Bruce 2024-11-8	022	Bruce 2024-11-8 17:12
Most businesses consider typeface, or at least its consistency, as vital to building brand recognition across a range of products.	Bruce 2024-11-8	029	Bruce 2024-11-8 17:11
Why is typeface important?	Bruce 2024-11-8	019	Bruce 2024-11-8 17:11
little's recyclable coffee bags	Bruce 2024-11-8	011	Bruce 2024-11-8 17:11
Read on to find out how roasters can use typeface to manage customer expectations.	Bruce 2024-11-8	024	Bruce 2024-11-8 17:11
Interestingly, recent research suggests it may significantly affect how consumers perceive a coffee��s characteristics, including sweetness, acidity, mouthfeel, and body.	Bruce 2024-11-8	017	Bruce 2024-11-8 17:11
For specialty roasters, typeface can help create an aesthetic package while conveying important information about the coffee, such as origins and roast profile.	Bruce 2024-11-8	011	Bruce 2024-11-8 17:10
Furthermore, the choice of typeface can affect how customers perceive a brand and its products.	Bruce 2024-11-8	014	Bruce 2024-11-8 17:10

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