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Packaging

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For instance, featuring an unusual shade of purple across all marketing materials and packaging ensures customers associate it with the brand.	Bruce 2024-11-8	013	Bruce 2024-11-8 17:05
Second, roasters should choose a distinct colour that sets them apart from competitors, as it can boost brand recognition.	Bruce 2024-11-8	015	Bruce 2024-11-8 17:05
Ultimately, this will help ensure complete consistency across all processes, and keep the process seamless.	Bruce 2024-11-8	019	Bruce 2024-11-8 17:05
The guide can act as a central reference point to which the marketing and design team can refer.	Bruce 2024-11-8	013	Bruce 2024-11-8 17:05
For those who do not currently have a brand style guide, it is recommended that they have one made.	Bruce 2024-11-8	012	Bruce 2024-11-8 17:05
First, during the design process, the bag specifications must adhere to the roaster��s brand guidelines.	Bruce 2024-11-8	016	Bruce 2024-11-8 17:05
To achieve colour consistency in coffee packaging, roasters must consider the design and printing processes.	Bruce 2024-11-8	018	Bruce 2024-11-8 17:04
How can roasters achieve colour consistency in coffee packaging?	Bruce 2024-11-8	017	Bruce 2024-11-8 17:04
Caucasian female hand holds green multilayer kraft paper coffee pouch on bright pink background.	Bruce 2024-11-8	015	Bruce 2024-11-8 17:04
By achieving colour consistency and a strong brand identity, roasters can meet these high standards.	Bruce 2024-11-8	017	Bruce 2024-11-8 17:04
When customers buy coffee, they expect every cup to be consistent and tasty.	Bruce 2024-11-8	017	Bruce 2024-11-8 17:04
However, if the colours are inconsistent, customers may not recognise the brand.	Bruce 2024-11-8	050	Bruce 2024-11-8 17:03
When roasters use colours on coffee packaging effectively, it can help expand their brand presence across marketing channels in a subtle and quick way.	Bruce 2024-11-8	012	Bruce 2024-11-8 17:03
This, in turn, can encourage repeat sales.	Bruce 2024-11-8	028	Bruce 2024-11-8 17:02
Custom printed coffee bags colours can help customers remember the product they like, and make it easier to spot in over-saturated supermarket aisles or website pages.	Bruce 2024-11-8	012	Bruce 2024-11-8 17:02
Additionally, the role of a logo is to make the brand instantly recognisable.	Bruce 2024-11-8	013	Bruce 2024-11-8 17:02
For coffee packaging, colour consistency is key to boosting brand recognition.	Bruce 2024-11-8	017	Bruce 2024-11-8 17:02
Why does colour consistency matter for coffee bags?	Bruce 2024-11-8	020	Bruce 2024-11-8 17:02
Lines of multilayer kraft paper coffee bags in various colours to show colour consistency on packages.	Bruce 2024-11-8	018	Bruce 2024-11-8 17:02
Furthermore, it means roasters will not have to repeatedly communicate their colour specifications, lowering the risk of mistakes on the manufacturer��s side.	Bruce 2024-11-8	036	Bruce 2024-11-8 17:02

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