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Having a brand style guide can ensure colour consistency.	Bruce 2024-11-8	016	Bruce 2024-11-8 17:01
Other elements, such as logo and typeface positioning, size, and spacing will be included in the guide.	Bruce 2024-11-8	039	Bruce 2024-11-8 17:01
Additionally, the guide will have a list of colour palettes which the packaging design will use. Usually, alongside these will be a list of illustrations and logo variations that can be used �C each with exact specifications of which colours can be used.	Bruce 2024-11-8	021	Bruce 2024-11-8 16:28
These help ensure the printer gets the exact shades during every print run.	Bruce 2024-11-8	027	Bruce 2024-11-8 16:28
The brand guide will list what colours can be used on the packaging and will have a six digit colour number alongside each one.	Bruce 2024-11-8	020	Bruce 2024-11-8 16:28
Generally, the guide will include specific descriptions of brand colours, palettes, and variations of a logo.	Bruce 2024-11-8	024	Bruce 2024-11-8 16:28
This document contains the company��s visual identity, as well as guidelines for any internal or external communications.	Bruce 2024-11-8	021	Bruce 2024-11-8 16:27
Usually, a company will have a brand style guide: an instruction manual that outlines how the brand should be communicated.	Bruce 2024-11-8	013	Bruce 2024-11-8 16:27
This includes achieving identical hues, colour combinations, and vibrancy across all items a company creates.	Bruce 2024-11-8	011	Bruce 2024-11-8 16:27
Colour consistency refers to ensuring the colours chosen for a brand are consistent across all marketing and branding channels.	Bruce 2024-11-8	019	Bruce 2024-11-8 16:27
What is colour consistency?	Bruce 2024-11-8	021	Bruce 2024-11-8 16:26
White ceramic coffee cup on divide paper featuring red, yellow, and blue colour consistency cards.	Bruce 2024-11-8	012	Bruce 2024-11-8 16:26
Read on to find out how important colour consistency in digital printing is for coffee packaging.	Bruce 2024-11-8	021	Bruce 2024-11-8 16:26
Additionally, it can improve brand recognition while differentiating your product from competitors.	Bruce 2024-11-8	018	Bruce 2024-11-8 16:26
Colour consistency in custom printed coffee bags can help boost customer loyalty by reaffirming the perception of a quality product.	Bruce 2024-11-8	012	Bruce 2024-11-8 16:25
Furthermore, as much as 90% of that assessment is based on colour alone.	Bruce 2024-11-8	022	Bruce 2024-11-8 16:25
Notably, one study revealed customers decide on a purchase within 90 seconds of first interacting with a product.	Bruce 2024-11-8	021	Bruce 2024-11-8 16:25
The human eye is able to detect the slightest difference in colour, and studies have shown that such inconsistencies on packaging may affect perceptions of the product inside.	Bruce 2024-11-8	032	Bruce 2024-11-8 16:25
Packaging is the first thing a customer sees, and through colour alone, they can identify a brand��s product.	Bruce 2024-11-8	026	Bruce 2024-11-8 16:24
The importance of colour consistency in coffee packaging design	Bruce 2024-11-8	023	Bruce 2024-11-8 16:24

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