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Packaging

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Roasters can bring creativity to the design process by using white packaging to give components an elegant finish.	Bruce 2024-11-8	015	Bruce 2024-11-8 16:19
These roasters have used white packaging to ensure the branding pops in a more sophisticated way than vibrant, contrasting colours do.	Bruce 2024-11-8	014	Bruce 2024-11-8 16:19
Other roasters who have successfully used white, along with small splashes of colour on packaging, are Bassett Espresso, SEY Coffee, and Abracadabra Coffee Co.	Bruce 2024-11-8	015	Bruce 2024-11-8 16:19
Oddly Correct uses white to make its iconic illustrations stand out, while contrasting with its monochrome colour palette.	Bruce 2024-11-8	015	Bruce 2024-11-8 16:18
For example, RAVE Coffee uses white to sharpen and enhance the clean lines of the typography on its pouches, as does Father Coffee.	Bruce 2024-11-8	014	Bruce 2024-11-8 16:18
A number of roasters around the world have used white packaging extremely effectively.	Bruce 2024-11-8	017	Bruce 2024-11-8 16:18
In order to make the design a success, it is advised to unite the white with a stronger aesthetic, as this can help showcase the colour at its best.	Bruce 2024-11-8	014	Bruce 2024-11-8 16:18
According to this research, exclusively using the colour white may limit packaging appeal.	Bruce 2024-11-8	014	Bruce 2024-11-8 16:17
The same survey found the colour white ranks between fifth and 9th in the countries surveyed, averaging above brown and orange.	Bruce 2024-11-8	021	Bruce 2024-11-8 16:17
A 2015 global survey done in ten countries across 4 continents found the colour blue was the most popular across the board.	Bruce 2024-11-8	016	Bruce 2024-11-8 16:17
Before choosing a primary colour for coffee packaging, it is recommended roasters check the colour does not hold any negative cultural connotations within the target region.	Bruce 2024-11-8	015	Bruce 2024-11-8 16:17
It is important for roasters and designers to note that different colours may have different meanings between cultures.	Bruce 2024-11-8	015	Bruce 2024-11-8 16:16
However, by finding the ideal balance, a brand can be perceived as youthful, elegant, organised, peaceful, or tranquil.	Bruce 2024-11-8	020	Bruce 2024-11-8 16:16
Too much white, and roasters could risk their brand being viewed as harsh, cold, or without personality.	Bruce 2024-11-8	019	Bruce 2024-11-8 16:16
Therefore, it is essential that designers and marketers use the colour white effectively, as these consumer perceptions have the potential to affect business profits.	Bruce 2024-11-8	016	Bruce 2024-11-8 16:16
Notably, a study on the impact of colour on marketing found 90% of snap judgements made about products are based on colour alone.	Bruce 2024-11-8	020	Bruce 2024-11-8 16:16
Several studies have shown colour associations can have a major impact on consumer perceptions.	Bruce 2024-11-8	012	Bruce 2024-11-8 16:15
Conversely, too much white can be perceived as cold, sterile, empty, or clinical.	Bruce 2024-11-8	021	Bruce 2024-11-8 16:15
The colour white is also often associated with a sense of calm, peace, and tranquillity �C traits which many interior decorators, designers, and marketers have sought to emulate.	Bruce 2024-11-8	017	Bruce 2024-11-8 16:15
Therefore, it is appreciated for its completeness, as is widely viewed in a positive light. Alternatively, black is often defined by its absence of colour.	Bruce 2024-11-8	017	Bruce 2024-11-8 16:15

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