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It is essential that a roaster��s branding is consistent across all coffee packaging.
Bruce
2024-11-8
0
31
Bruce
2024-11-8 09:39
For instance, if the coffee bag looks like a burger box, it may stand out from the other coffee on the shelves, but it will also confuse buyers.
Bruce
2024-11-8
0
30
Bruce
2024-11-8 09:38
Given how coffee is more than just a flavour, the packaging must look like a bag of coffee to further strengthen brand recognition.
Bruce
2024-11-8
0
28
Bruce
2024-11-8 09:38
Meeting expectations through coffee packaging
Bruce
2024-11-8
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32
Bruce
2024-11-8 09:38
Roasters must establish their brand voice and weave it through the entire company, from packaging and labelling to the website and premises.
Bruce
2024-11-8
0
29
Bruce
2024-11-8 09:38
From creating impressive visuals to elevate a roaster��s brand presence and ��stop the scroll�� on social media to strengthening a company��s ethos and voice, marketing is essential for modern businesses.
Bruce
2024-11-8
0
28
Bruce
2024-11-8 09:37
It is not just supermarket shelves where coffee bags need to stand out: they must be striking within the digital world as well.
Bruce
2024-11-8
0
23
Bruce
2024-11-8 09:37
Additionally, it must be done with a marketing strategy in mind.
Bruce
2024-11-8
0
22
Bruce
2024-11-8 09:37
It is essential that branding is consistent not only across coffee packaging, but across the entire company.
Bruce
2024-11-8
0
23
Bruce
2024-11-8 09:37
Alternatively, a company opting for affordable quality may require a friendlier colour choice, such as orange, yellow, or pink.
Bruce
2024-11-8
0
22
Bruce
2024-11-8 09:36
If the brand is about decadence and luxury, roasters may use colours such as black, purple, or nay to convey that.
Bruce
2024-11-8
0
23
Bruce
2024-11-8 09:36
Branding is equally important to articulate a company��s story and values to customers.
Bruce
2024-11-8
0
25
Bruce
2024-11-8 09:36
Representing brand voices & values
Bruce
2024-11-8
0
27
Bruce
2024-11-8 09:36
While the colour of coffee packaging is important, there are additional factors to consider when designing bags.
Bruce
2024-11-8
0
21
Bruce
2024-11-8 09:35
What to consider when designing coffee bags
Bruce
2024-11-8
0
33
Bruce
2024-11-8 09:35
yellow colour coffee bag with blue illustrations in an article on what the colour of your coffee bag say about your roastery
Bruce
2024-11-8
0
27
Bruce
2024-11-8 09:35
For example, flavours such as caramel or vanilla are commonly given amber and white colours.
Bruce
2024-11-8
0
25
Bruce
2024-11-8 09:35
More so, coloured coffee packaging can be used to convey flavour notes, coffee strength, and the type of bean in the bag.
Bruce
2024-11-8
0
24
Bruce
2024-11-8 09:34
The colour palette and chosen illustrations convey the vibrancy of the coffee inside, which helps consumers understand what to expect when brewing a cup.
Bruce
2024-11-8
0
30
Bruce
2024-11-8 09:34
For instance, its Brazil Finca Espana coffee bag displays figures of geckos, cacti, and toucans, while its Ethiopian La Plata coffee boasts a colourful geometric display.
Bruce
2024-11-8
0
27
Bruce
2024-11-8 09:34
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