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Packaging

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With a staggering 93% of consumers reportedly focusing on visual appearance when buying a product, a roaster��s choice in colour must be a smart one.	Bruce 2024-11-8	020	Bruce 2024-11-8 09:29
When a customer is able to recognise a roaster��s branding, they are more inclined to trust it over brands they have not tried before.	Bruce 2024-11-8	017	Bruce 2024-11-8 09:29
In turn, this helps increase repeat purchases.	Bruce 2024-11-8	027	Bruce 2024-11-8 09:29
That said, bold and vibrant colours have proved effective at making brands more recognisable in physical stores and online.	Bruce 2024-11-8	026	Bruce 2024-11-8 09:29
Not only does it have a significant bearing on brand identity, it can be difficult to switch once customers have become familiar with it.	Bruce 2024-11-8	018	Bruce 2024-11-8 09:29
For specialty roasters, it can be difficult to decide on a single colour for their coffee bags.	Bruce 2024-11-8	022	Bruce 2024-11-8 09:28
This means that brands can reach a wide number of consumers without overhauling designs for different markets.	Bruce 2024-11-8	027	Bruce 2024-11-8 09:28
Unlike symbols and logos, there is little variance between how customers interpret colours �C it tends to be more deeply ingrained in the human psyche.	Bruce 2024-11-8	024	Bruce 2024-11-8 09:28
According to recent studies, consumers will make a judgement about a retailer within 90 seconds of entering a store, with 62% �C 90% of the impressions based on colour alone.	Bruce 2024-11-8	032	Bruce 2024-11-8 09:28
How does coloured coffee packaging make a difference?	Bruce 2024-11-8	024	Bruce 2024-11-8 09:28
colour coffee bags in an article on what the colour of your coffee bag say about your roastery	Bruce 2024-11-8	026	Bruce 2024-11-8 09:27
To find out more about what the colour of your coffee bag says about your roastery, I spoke with the managing director at Mokoko Coffee & Bakery in Bristol, Jake Harris.	Bruce 2024-11-8	025	Bruce 2024-11-8 09:27
Whether it is to draw attention to their brand, promote a limited edition range, or highlight certain flavour notes, roasters must determine how receptive customers will be to the colours they choose to use on coffee bags.	Bruce 2024-11-8	031	Bruce 2024-11-8 09:27
It is important for specialty coffee roasters to understand how to harness the effects of colour to their benefit.	Bruce 2024-11-8	040	Bruce 2024-11-8 09:27
Alternatively, it could inform them they are purchasing decaf.	Bruce 2024-11-8	034	Bruce 2024-11-8 09:27
For instance, in coffee packaging, a blue bag may give a customer the impression they are receiving a batch of freshly roasted coffee.	Bruce 2024-11-8	035	Bruce 2024-11-8 09:26
Certain colours may even produce powerful emotional reactions, from excitement to melancholy.	Bruce 2024-11-8	026	Bruce 2024-11-8 09:26
This is according to a report by KISSMetrics, which also found 85% of consumers believe colour is the primary driving force behind their decision to buy products.	Bruce 2024-11-8	034	Bruce 2024-11-8 09:26
The colour of a roasters coffee bag can shape perceptions of the company and its values, build brand recognition, and inspire consumer confidence.	Bruce 2024-11-8	032	Bruce 2024-11-8 09:26
What does the colour of your coffee bag say about your roastery?	Bruce 2024-11-8	033	Bruce 2024-11-8 09:26

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