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Packaging

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��Therefore, the team at Hala Tree Coffee continues to make the experience better every time by adding pertinent information for the customer,�� Jean says.	Bruce 2024-11-7	066	Bruce 2024-11-7 18:28
Accessing and editing the content that the QR code leads to is relatively easy.	Bruce 2024-11-7	027	Bruce 2024-11-7 18:28
��We have used this application for the past five years to offer traceability of what��s in a bag of coffee and what it takes to get there.��	Bruce 2024-11-7	037	Bruce 2024-11-7 18:28
Scanning this will summarise the path that particular coffee has taken: from when and where it was picked, to when and where it was roasted and packed for shipping.	Bruce 2024-11-7	025	Bruce 2024-11-7 18:28
The application automatically generates a QR code when the company packages their coffee.	Bruce 2024-11-7	022	Bruce 2024-11-7 18:28
However, the company now uses QR codes generated from eCropOrigin.	Bruce 2024-11-7	027	Bruce 2024-11-7 18:27
Hala Tree Coffee initially used standard ways to communicate with customers, such as directing them to the website or offering newsletter subscriptions.	Bruce 2024-11-7	039	Bruce 2024-11-7 18:27
��Sustainability communication is important for us for multiple reasons,�� he explains, ��as it helps the business demonstrate that it makes every effort to protect the environment and our farm.��	Bruce 2024-11-7	038	Bruce 2024-11-7 18:27
��I view sustainability as the ability of a company to support itself and those working for it,�� explains Jean, who is also the founder of eCropOrigin, a mobile app that allows coffee farmers to monitor and track all aspects of farm production.	Bruce 2024-11-7	035	Bruce 2024-11-7 18:27
The company supports local coffee producers in attaining organic certification, and the coffee is produced without the use of pesticides.	Bruce 2024-11-7	024	Bruce 2024-11-7 18:27
Hala Tree is an estate coffee farm that cultivates, processes, roasts, and packages its own coffee.	Bruce 2024-11-7	021	Bruce 2024-11-7 18:27
How roasters use QR codes on their packaging	Bruce 2024-11-7	023	Bruce 2024-11-7 18:26
a multilayer LDPE coffee bag with a custom-printed QR code in an article on using QR codes on coffee bags to communicate sustainability efforts	Bruce 2024-11-7	022	Bruce 2024-11-7 18:26
Custom-printing QR codes can allow roasters to link to a URL that showcase their sustainability efforts.	Bruce 2024-11-7	022	Bruce 2024-11-7 18:26
Considering the size of an average coffee bag, it would be almost impossible for roasters to include all these details in their packaging.	Bruce 2024-11-7	049	Bruce 2024-11-7 18:26
Once the roaster has received the coffee, they may have used an energy-efficient and emissions-free roaster to roast it and packaged it in 100% compostable bags.	Bruce 2024-11-7	051	Bruce 2024-11-7 18:26
Those producers would have taken steps to produce and process the coffee with as little negative impact on the environment as possible.	Bruce 2024-11-7	081	Bruce 2024-11-7 18:26
When looking from a roaster��s perspective, some may have sourced coffee from small producers in a specific origin country and ensured they have been paid fairly for their efforts.	Bruce 2024-11-7	062	Bruce 2024-11-7 18:25
In some cases, it may be inconvenient for customers to verify this forgotten information online, which may encourage them to make a purchase based on a product��s overall attributes.	Bruce 2024-11-7	058	Bruce 2024-11-7 18:25
Therefore, it is common for customers to forget information about a product, or where they heard specific details about it.	Bruce 2024-11-7	057	Bruce 2024-11-7 18:25

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