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Packaging
Packaging
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What to consider when designing packaging for supermarket coffees Bruce 2024-11-7 031 Bruce 2024-11-7 13:02
supermarket coffee bags in an article about which colours can help coffee bags stand out on supermarkets shelves Bruce 2024-11-7 025 Bruce 2024-11-7 13:02
Colour-coding coffee bags can help make it easier for customers to spot the one they want instantly, likely cementing their decision to buy. Bruce 2024-11-7 026 Bruce 2024-11-7 13:02
Our coffee bags are different colours to represent these differences.�� Bruce 2024-11-7 026 Bruce 2024-11-7 13:01
��I have many market segments, and each one will have different preferences and characteristics. Bruce 2024-11-7 027 Bruce 2024-11-7 13:01
��At C.O.C, the colours of the coffee bags are very important,�� says Tran Hoa, who has run the roastery for over 10 years. Bruce 2024-11-7 020 Bruce 2024-11-7 13:01
The product is packaged in a clear jar and boasts a metal lid and a crisp, clean cream colour label with the distinct Blue Bottle logo. Bruce 2024-11-7 027 Bruce 2024-11-7 13:00
In creating its first instant espresso using specialty coffee beans, Blue Bottle Coffee has created a convenient, soluble offering that reflects its premium reputation. Bruce 2024-11-7 027 Bruce 2024-11-7 13:00
One example is Nestl����s Blue Bottle Coffee, which recently launched a specialty ��instant�� coffee. Bruce 2024-11-7 025 Bruce 2024-11-7 13:00
This has opened up opportunities for specialty coffee roasters to introduce their products to a wider, more accessible market. Bruce 2024-11-7 037 Bruce 2024-11-7 12:59
Many of these consumers are likely to purchase their coffee from a supermarket during their weekly shop. Bruce 2024-11-7 024 Bruce 2024-11-7 12:59
However, overall past-day coffee consumption remains at the two-decade high first reached in January 2022. Bruce 2024-11-7 089 Bruce 2024-11-7 12:59
Additionally, 6 out of 10 respondents say they have become more cautious with their spending habits. Bruce 2024-11-7 030 Bruce 2024-11-7 12:59
A recent National Coffee Data Trends report found the number of coffee drinkers who say their financial situation is worse than it was four months ago has increased by 59% since January. Bruce 2024-11-7 030 Bruce 2024-11-7 12:58
The rise of supermarket specialty coffee Bruce 2024-11-7 028 Bruce 2024-11-7 12:58
a supermarket specialty coffee in an article about which colours can help coffee bags stand out on supermarkets shelves Bruce 2024-11-7 027 Bruce 2024-11-7 12:58
To learn more about which colours are best for coffee bags sold in supermarkets, I spoke with Tran Hoa Binh, the CEO of Clean Origin Coffee (C.O.C) in Hanoi, Vietnam. Bruce 2024-11-7 021 Bruce 2024-11-7 12:58
Therefore, it is essential the colour of the coffee bags destined to be sold in supermarkets not only appeals to consumers but also reflects the brand accurately. Bruce 2024-11-7 025 Bruce 2024-11-7 12:57
Notably, the colour of coffee packaging can evoke certain emotions or expectations within consumers. Bruce 2024-11-7 026 Bruce 2024-11-7 12:57
Additionally, studies show around 90% of quick purchasing decisions are based solely on colour. Bruce 2024-11-7 025 Bruce 2024-11-7 12:57
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