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Packaging

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For Erik, it is the combined vibe created by this unison of colours that best embodies LongStory��s brand identity.	Bruce 2024-11-7	027	Bruce 2024-11-7 11:52
Additionally, he felt the antique white was a perfect match, as it was just off-white enough to evoke feelings of worn paper.	Bruce 2024-11-7	025	Bruce 2024-11-7 11:51
��The dark ��chimney smoke�� and leather brown colours reminded me of the look and feel of an old leather-bound book,�� Erik says.	Bruce 2024-11-7	024	Bruce 2024-11-7 11:51
And so, the colours they settled on evoke the feeling of an old worn book.	Bruce 2024-11-7	025	Bruce 2024-11-7 11:51
��The words that first came to mind were elegant, timeless, public library, and New Yorker magazine,�� he says.	Bruce 2024-11-7	024	Bruce 2024-11-7 11:51
When creating a look for the brand, Erik explains the designer asked the team for words they would use to describe it.	Bruce 2024-11-7	022	Bruce 2024-11-7 11:50
The brand has achieved these often polarising qualities through an intriguing combination: its trademark illustration, handwritten-style typography, pops of orange, and a sharp black background as the primary colour.	Bruce 2024-11-7	054	Bruce 2024-11-7 11:50
All at once, LongStory��s coffee packaging is minimalist, creative, bold, and sleek.	Bruce 2024-11-7	019	Bruce 2024-11-7 11:50
How does LongStory��s coffee packaging reflect its brand?	Bruce 2024-11-7	021	Bruce 2024-11-7 11:49
custom print takeaway coffee cup sleeves custom printed by LongStory Coffee Co in an article on LongStory Coffee Co black coffee packaging.	Bruce 2024-11-7	027	Bruce 2024-11-7 11:49
Erik hopes to open the cafe by the New Year, where nitro, single origin, and pour over coffees will be served alongside espresso-based beverages.	Bruce 2024-11-7	073	Bruce 2024-11-7 11:49
��I��ve been doing this with rotating barrel-aged coffee, as well as using techniques from the beer industry to brew nitro coffee that we keg and can.	Bruce 2024-11-7	025	Bruce 2024-11-7 11:49
��My goal is to take the experience I have gained from the beer industry and bring it to the coffee world,�� Erik explains.	Bruce 2024-11-7	026	Bruce 2024-11-7 11:48
Currently, LongStory is working on opening a 4,000-square-foot cafe and roastery inside a historic train depot that was built during the 1800s.	Bruce 2024-11-7	027	Bruce 2024-11-7 11:48
True to form, Erik��s ambitious growth plans show no signs of slowing.	Bruce 2024-11-7	0114	Bruce 2024-11-7 11:48
Its product range includes many coffee varieties, the full breadth of roast profiles, and brewing styles, including canned nitro coffees.	Bruce 2024-11-7	025	Bruce 2024-11-7 11:48
Ever since, LongStory Coffee has grown from strength to strength.	Bruce 2024-11-7	028	Bruce 2024-11-7 11:47
This is especially important in wholesale selling, as roasters have no control over the image the partner company creates.	Bruce 2024-11-7	147	Bruce 2024-11-7 11:47
��When a local coffee roaster closed shop to move out of state, I jumped at the opportunity to take over his space and move my business full-time,�� he says.	Bruce 2024-11-7	028	Bruce 2024-11-7 11:47
Soon, Erik found his coffee sales were eating into his free time and continuing to grow.	Bruce 2024-11-7	022	Bruce 2024-11-7 11:47

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