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Packaging
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��Often, the information on the packaging will depend on the wholesale customers�� needs, and the type of product,�� Hanh Trang explains. Bruce 2024-11-7 025 Bruce 2024-11-7 11:36
Additionally, it should include any certifications regarding the coffee farm, origins, or packaging itself. Bruce 2024-11-7 022 Bruce 2024-11-7 11:36
This information can be incorporated into the design of the coffee bags, or be linked to a QR code. Bruce 2024-11-7 019 Bruce 2024-11-7 11:36
This includes coffee origins, brewing recommendations, flavour notes, and, if possible, a roast date. Bruce 2024-11-7 023 Bruce 2024-11-7 11:36
Second, roasters should customise coffee bags to ensure the brand name and logo of the roastery are shown clearly. Bruce 2024-11-7 022 Bruce 2024-11-7 11:35
For instance, a stand-up coffee bag may be more effective than a flat bottom pouch, as it works better on display and is less likely to be folded. Bruce 2024-11-7 021 Bruce 2024-11-7 11:35
First is the type of packaging, and how it is likely to be displayed. Bruce 2024-11-7 023 Bruce 2024-11-7 11:35
When it comes to designing brand-boosting wholesale coffee packaging, there are a few things to consider. Bruce 2024-11-7 023 Bruce 2024-11-7 11:35
While wholesale, roasters will lack opportunities to interact with and engage customers. Therefore, the coffee��s packaging must do it on their behalf. Bruce 2024-11-7 027 Bruce 2024-11-7 11:34
two coffee hoppers filled with roast coffee with shelves of wholesale coffee bags in the background in an article on what to consider when designing wholesale coffee bags Bruce 2024-11-7 024 Bruce 2024-11-7 11:34
This involves everything from shelf placement to the method of brewing. Bruce 2024-11-7 027 Bruce 2024-11-7 11:34
It also means that roasters have little control over the way in which their coffee is presented to customers. Bruce 2024-11-7 027 Bruce 2024-11-7 11:34
This is because retailers need to sell the coffee at a profit for themselves. Bruce 2024-11-7 026 Bruce 2024-11-7 11:34
Selling coffee in bulk naturally means lower prices for roasters and, therefore, relatively low margins compared to other sales channels. Bruce 2024-11-7 030 Bruce 2024-11-7 11:33
It is important to note that selling coffee wholesale does have a downside. Bruce 2024-11-7 027 Bruce 2024-11-7 11:33
��These machines help us meet different wholesale orders, such as premium, fine, and specialty coffees.�� Bruce 2024-11-7 027 Bruce 2024-11-7 11:33
��I have three roasting machines of various capacities, ranging from 1 to 20kgs,�� says Doan, who is also a Q-grader. Bruce 2024-11-7 027 Bruce 2024-11-7 11:33
A brand refresh may also be needed to keep up with contemporary trends when the roastery reaches a milestone, such as an anniversary. Bruce 2024-11-4 188 Bruce 2024-11-5 17:07
��I think changing your coffee packaging design every five to six years is good enough to reflect your brand reinvention,�� Phumlani explains. Bruce 2024-11-4 292 Bruce 2024-11-5 17:00
��This is typically done as the brand grows and introduces new blends.�� Bruce 2024-11-4 053 Bruce 2024-11-4 08:51
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