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Packaging

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In addition, you can include a tasting card slot on your coffee bags which contains details on the origins of the coffee or a recipe for brewing it.	Bruce 2024-11-1	023	Bruce 2024-11-1 08:19
More so, it may give your coffee bags a more sophisticated, luxurious feel, which is highly appealing to customers.	Bruce 2024-11-1	022	Bruce 2024-11-1 08:18
For example, embossing and debossing can subtly draw attention to your logo or brand name while encouraging customers to run their fingers over it.	Bruce 2024-11-1	027	Bruce 2024-11-1 08:18
To engage a consumer��s sense of touch, you can choose to add subtle or obvious textures to your coffee packaging.	Bruce 2024-11-1	030	Bruce 2024-11-1 08:18
Give your coffee bags texture	Bruce 2024-11-1	029	Bruce 2024-11-1 08:18
For example, instead of stating that coffee tastes like chocolate, you could say that it tastes like 80% dark chocolate, and include dark chocolate squares or cocoa beans with this description.	Bruce 2024-11-1	049	Bruce 2024-11-1 08:18
However, they can improve on this by integrating visuals and making more targeted references.	Bruce 2024-11-1	034	Bruce 2024-11-1 08:17
When it comes to conveying the taste and aromas of coffee, many roasters do an effective job with their descriptions.	Bruce 2024-11-1	036	Bruce 2024-11-1 08:17
You can also include videos of people interacting with your coffee bags, such as opening them and pouring out the coffee beans.	Bruce 2024-11-1	026	Bruce 2024-11-1 08:17
This can be done by offering a 3D view of your coffee bags and providing customers with the option to zoom in and out to view them better.	Bruce 2024-11-1	030	Bruce 2024-11-1 08:17
How you present these images can tap into their senses, even if they are unable to physically touch the product.	Bruce 2024-11-1	034	Bruce 2024-11-1 08:17
If you sell coffee online, it is important to have images of your coffee bags for customers to preview.	Bruce 2024-11-1	027	Bruce 2024-11-1 08:17
Revisit your visuals	Bruce 2024-11-1	0106	Bruce 2024-11-1 08:16
Sensory marketing can be integrated into both your digital marketing and in-person marketing efforts in several ways.	Bruce 2024-11-1	040	Bruce 2024-11-1 08:16
How to use sensory marketing to improve your coffee packaging	Bruce 2024-11-1	030	Bruce 2024-11-1 08:16
a textured rice paper coffee bag on textured material in an article about how sensory marketing can benefit coffee shops and roasters	Bruce 2024-11-1	083	Bruce 2024-11-1 08:16
It may also give them an idea of how easy it will be to pour the product from its packaging.	Bruce 2024-11-1	035	Bruce 2024-11-1 08:16
Touch may also help customers determine if the packaging is light, flexible, and sturdy enough for easy transport and use.	Bruce 2024-11-1	029	Bruce 2024-11-1 08:15
For example, customers may touch the coffee bag to determine how easy it is to open and reseal.	Bruce 2024-11-1	044	Bruce 2024-11-1 08:15
The sense of touch may also help customers come to conclusions that could impact their purchasing decisions.	Bruce 2024-11-1	034	Bruce 2024-11-1 08:15

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