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Packaging

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Additionally, customers may also make a purchasing decision based on their assessment of the packaging design, colours, graphics, and branding.	Bruce 2024-11-1	032	Bruce 2024-11-1 08:15
They are likely to visually assess whether the coffee packaging is able to protect its contents from external factors, such as sunlight, oxygen, humidity and high temperatures.	Bruce 2024-11-1	042	Bruce 2024-11-1 08:15
When assessing coffee packaging using sight and touch, consumers will focus on various elements.	Bruce 2024-11-1	044	Bruce 2024-11-1 08:14
Customers may do this to find out more information about the product, so they can decide whether to purchase it.	Bruce 2024-11-1	023	Bruce 2024-11-1 08:14
Sensory marketing and coffee packaging	Bruce 2024-11-1	032	Bruce 2024-11-1 08:14
kraft paper coffee bags on display beside glass jars filled with roast coffee beans in an article about how sensory marketing can benefit coffee shops and roasters	Bruce 2024-11-1	031	Bruce 2024-11-1 08:14
It is now crucial for coffee brands to ��effectively innovate the product packaging to attract consumers to purchase their products.��	Bruce 2024-11-1	026	Bruce 2024-11-1 08:13
Their 2021 research paper states that during Covid-19, many coffee brands sold their coffee digitally, which kept customers from being able to see and touch the products.	Bruce 2024-11-1	033	Bruce 2024-11-1 08:13
Using an example coffee brand, a group of researchers recently examined the relationship between sensory marketing, packaging, and purchasing decisions.	Bruce 2024-11-1	031	Bruce 2024-11-1 08:13
Packaging takes sensory communication to a whole new level,�� he says.	Bruce 2024-11-1	032	Bruce 2024-11-1 08:13
��Customers pay close attention to the feel of the material; the resistance it presents; the sounds it makes; and the way the package opens.	Bruce 2024-11-1	032	Bruce 2024-11-1 08:13
In an interview with the Harvard Business Review, the design and research and development officer at Newell Rubbermaid, Chuck Jones, explains there is a ritual quality to opening a packaging.	Bruce 2024-11-1	026	Bruce 2024-11-1 08:13
Notably, many brands choose to use sensory marketing when creating product packaging.	Bruce 2024-11-1	025	Bruce 2024-11-1 08:12
It is common for many brands to use sensory marketing at the end of a customer��s journey, as it can create a sense of comfort and help them feel more confident in their purchase.	Bruce 2024-11-1	032	Bruce 2024-11-1 08:12
It does so in a subtle manner, and as customers don��t perceive it as aggressive marketing they tend to be more receptive to it.	Bruce 2024-11-1	027	Bruce 2024-11-1 08:12
A more accurate explanation is brands have realised that unconscious and conscious awareness of sensory stimuli can impact consumer behaviour.	Bruce 2024-11-1	027	Bruce 2024-11-1 08:12
In its simplest terms, sensory marketing is a strategy that aims to appeal to customers using their five senses.	Bruce 2024-11-1	024	Bruce 2024-11-1 08:12
What is sensory marketing?	Bruce 2024-11-1	025	Bruce 2024-11-1 08:12
a coffee roaster holding a scoop of specialty roast coffee near a bleached kraft paper coffee bag in an article about how sensory marketing can benefit coffee shops and roasters	Bruce 2024-11-1	027	Bruce 2024-11-1 08:11
Read on to learn more about sensory marketing and practical ways you can use it to your advantage.	Bruce 2024-11-1	029	Bruce 2024-11-1 08:11

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