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Packaging
Packaging
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However, she believes they may all have two qualities in common. Bruce 2024-11-1 022 Bruce 2024-11-1 07:50
For Rachel, ��Instagrammable�� can mean different things to different brands. Bruce 2024-11-1 020 Bruce 2024-11-1 07:50
What can Instagrammable coffee bags look like? Bruce 2024-11-1 019 Bruce 2024-11-1 07:49
a customer looking at a custom printed LDPE coffee bag with a custom design in an article on Instagrammable coffee packaging Bruce 2024-11-1 019 Bruce 2024-11-1 07:49
��Just like coffee! Favourites may differ and different packaging options may have corresponding coffee lovers.�� Bruce 2024-11-1 019 Bruce 2024-11-1 07:49
��In my opinion, Instagram is a very diverse and inclusive platform,�� Rachel explains. Bruce 2024-11-1 019 Bruce 2024-11-1 07:49
It is important to note that what makes one brand Instagrammable may not apply to others. Roasters and coffee shops should create their own content strategy as opposed to emulating others. Bruce 2024-11-1 018 Bruce 2024-11-1 07:48
Notably, over 90% of Instagram users follow at least one business on the platform, with half of all users using it to discover new brands. Bruce 2024-11-1 028 Bruce 2024-11-1 07:48
Roasters can use it to share relatable and authentic content that encourages a positive response. Bruce 2024-11-1 029 Bruce 2024-11-1 07:48
This makes Instagram an informal shop window that roasters and coffee shops can use to build on their packaging. Bruce 2024-11-1 031 Bruce 2024-11-1 07:48
At the same time, customers often rely on the packaging to determine whether the coffee was sustainably and ethically produced, as well as how best to consume it. Bruce 2024-11-1 023 Bruce 2024-11-1 07:47
To stand out from the competition, specialty coffee brands often combine patterns, textures, colours, fonts, images, and bag structures to create unique packaging. Bruce 2024-11-1 028 Bruce 2024-11-1 07:47
This is why packaging is so important in differentiating a coffee from its competitors or grabbing customers�� attention. Bruce 2024-11-1 024 Bruce 2024-11-1 07:47
Despite these variances, most coffees will look identical outside their packaging. Bruce 2024-11-1 025 Bruce 2024-11-1 07:47
There are dozens of origins, processing methods, and roast styles to choose from, with flavours and aroma notes representing the entire flavour wheel. Bruce 2024-11-1 021 Bruce 2024-11-1 07:46
Customers buying coffee in 2023 are likely to face hundreds of options to choose from. Bruce 2024-11-1 021 Bruce 2024-11-1 07:46
Why is Instagrammable coffee packaging important? Bruce 2024-11-1 036 Bruce 2024-11-1 07:46
LDPE coffee bags, flexible coffee packaging with custom print design on coffee bags in an article on Instagrammable coffee packaging Bruce 2024-11-1 019 Bruce 2024-11-1 07:46
To find out more about how brands can make their coffee packaging Instagrammable, I spoke with Rachel Wei, senior account manager for MTPak Coffee. Bruce 2024-11-1 018 Bruce 2024-11-1 07:46
Therefore, it is essential that the design of your coffee packaging stand out. Bruce 2024-11-1 018 Bruce 2024-11-1 07:45
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