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Packaging
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What to consider when making changes to coffee packaging design Bruce 2024-10-31 018 Bruce 2024-10-31 13:17
two multilayer coffee bags with custom-printing in an article on how coffee packaging design changes impact sales Bruce 2024-10-31 019 Bruce 2024-10-31 13:17
In this way, you involve your customer on the coffee package design journey in a fun and interactive way,�� he adds. Bruce 2024-10-31 022 Bruce 2024-10-31 13:17
��You can post the best designs on your brand��s social media channels and ask customers to vote. Bruce 2024-10-31 017 Bruce 2024-10-31 13:17
��Coffee bag design competitions are fantastic for including the customer and artists that want to work with your brand,�� explains Phumlani. Bruce 2024-10-31 019 Bruce 2024-10-31 13:16
One of the most engaging ways to communicate packaging changes is to include customers along the journey through design competitions. Bruce 2024-10-31 018 Bruce 2024-10-31 13:16
Additionally, they can introduce new bags through local cafes to show customers as they place their coffee orders. Bruce 2024-10-31 021 Bruce 2024-10-31 13:16
For example, roasters can use social media platforms to convey a countdown to the rollout of a new coffee bag design. Bruce 2024-10-31 025 Bruce 2024-10-31 13:16
Most importantly, informing customers of coffee bag design changes should be in your overall packaging redesign strategy. Bruce 2024-10-31 020 Bruce 2024-10-31 13:16
That said, with adequate preparation and engagement, roasters can help customers adapt to new packaging designs while maintaining brand recognition. Bruce 2024-10-31 024 Bruce 2024-10-31 13:16
Humans are hardwired to resist change. Bruce 2024-10-31 022 Bruce 2024-10-31 13:15
Communicating coffee packaging design changes to customers Bruce 2024-10-31 020 Bruce 2024-10-31 13:15
a coffee roaster or coffee shop barista interacting with a customer to show changes in coffee packaging design in an article on how coffee packaging design changes impact sales Bruce 2024-10-31 017 Bruce 2024-10-31 13:15
The right changes to coffee packaging design will help to ensure roasters remain relevant within the market and with both potential and existing customers. Bruce 2024-10-31 021 Bruce 2024-10-31 13:15
Ultimately, when a business matures, its aesthetic matures along with it. Bruce 2024-10-31 021 Bruce 2024-10-31 13:15
Too many changes can create customer confusion about the brand��s identity and what it stands for,�� he adds. Bruce 2024-10-31 043 Bruce 2024-10-31 13:15
��If roasters change their coffee packaging too often, it may work against their brand awareness and profit maximising strategies. Bruce 2024-10-31 025 Bruce 2024-10-31 13:14
Notably, the LED lamps used instead may last up to 10 times longer, as they switch off between uses, reducing energy consumption. Bruce 2024-10-30 039 Bruce 2024-10-30 16:59
Without the need for mercury lamps to dry inks, the process requires less electricity. Bruce 2024-10-30 047 Bruce 2024-10-30 16:59
More so, the process of applying spot UV to packaging is considered an environmentally friendly process. Bruce 2024-10-30 074 Bruce 2024-10-30 16:59
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