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Packaging

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As much as materials and printing have evolved considerably, packaging is restricted in the space available for storytelling.	Bruce 2024-10-30	019	Bruce 2024-10-30 08:03
The cons of story-driven coffee packaging	Bruce 2024-10-30	019	Bruce 2024-10-30 08:03
a custom coffee bag with customised side panels in a custom-printed coffee bag in an article on story-driven coffee packaging	Bruce 2024-10-30	018	Bruce 2024-10-30 08:03
It enables the company to build stronger relationships with its clients while talking about its value, traceability, transparency, and environmental impact.	Bruce 2024-10-30	016	Bruce 2024-10-30 08:03
Thus, telling a story through coffee packaging is a powerful branding tactic.	Bruce 2024-10-30	019	Bruce 2024-10-30 08:02
Caf�� San Alberto, for instance, uses its package to talk about the origin, quality controls, varietals, and even awards the brand has received over the years.	Bruce 2024-10-30	017	Bruce 2024-10-30 08:02
After trying biodegradable and recyclable packaging, RAVE customers have engaged in an interesting conversation about reducing waste, reflecting on their coffee consumption.	Bruce 2024-10-30	016	Bruce 2024-10-30 08:02
Another example is RAVE Coffee, which has experimented with different types of packaging in its search to reduce its ecological footprint.	Bruce 2024-10-30	031	Bruce 2024-10-30 08:02
More so, the brand includes a number with the cupping score of the beans inside.	Bruce 2024-10-30	022	Bruce 2024-10-30 08:01
For instance, Trinidad Coffee Estate uses different names, colors, and images to differentiate its post-harvest processing methods.	Bruce 2024-10-30	042	Bruce 2024-10-30 08:01
When it comes to using stories in coffee packaging, there are few creative restrictions.	Bruce 2024-10-30	026	Bruce 2024-10-30 08:01
Second, it makes people identify with the brand, which can help them share that knowledge, with others.	Bruce 2024-10-30	025	Bruce 2024-10-30 08:01
First, consumers become more aware of coffee production aspects through in-depth learning.	Bruce 2024-10-30	022	Bruce 2024-10-30 08:00
Additionally, Edwin claims that story-driven coffee packaging has two main advantages.	Bruce 2024-10-30	024	Bruce 2024-10-30 08:00
��When a story is visible on the bag, there is a context that provides a conceptual framework, aligned with the visual identity and the brand aesthetics.��	Bruce 2024-10-30	036	Bruce 2024-10-30 08:00
��It can enable the introduction of the brand to new consumers, as the story helps to widen the reach of the brand��s essence,�� he explains.	Bruce 2024-10-30	019	Bruce 2024-10-30 08:00
Gustavo believes that including a story in coffee packaging helps consumers make informed purchase decisions.	Bruce 2024-10-30	026	Bruce 2024-10-30 07:59
The pros of story-driven coffee packaging	Bruce 2024-10-30	022	Bruce 2024-10-30 07:59
a custom coffee bag with storytelling illustrations custom printed onto coffee bag in an article on story-driven coffee packaging	Bruce 2024-10-30	024	Bruce 2024-10-30 07:59
Overall, story-driven coffee packaging can offer consumers a few snapshots of different milestones across the coffee value chain.	Bruce 2024-10-30	021	Bruce 2024-10-30 07:59

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