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Packaging

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Moreover, it��s common practice to print the varietal and post-harvest processing.	Bruce 2024-10-30	024	Bruce 2024-10-30 07:58
For this reason, story-driven coffee packaging tends to display information about the origin of the coffee, such as the history of coffee growing in the region, altitude, and details about the producers.	Bruce 2024-10-30	020	Bruce 2024-10-30 07:58
Besides aromatic profile and high quality, one of the most interesting aspects of specialty coffee is traceability.	Bruce 2024-10-30	022	Bruce 2024-10-30 07:58
Showing every person and client the why, the motivation, the coffee��s origin, and how it was cultivated,�� says Edwin.	Bruce 2024-10-30	023	Bruce 2024-10-30 07:58
��I believe that stories are the more straightforward way to talk to consumers.	Bruce 2024-10-30	024	Bruce 2024-10-30 07:57
��Using stories is the best way to connect with people,�� he adds.	Bruce 2024-10-30	024	Bruce 2024-10-30 07:57
Edwin Acosta, who is also the marketing director for Trinidad Coffee Estate, agrees with Gustavo about the importance of stories for human connection.	Bruce 2024-10-30	022	Bruce 2024-10-30 07:57
��It identifies an essence and a differentiator for the brand and connects with the consumer,�� says Gustavo, who is also the director at Caf�� San Alberto.	Bruce 2024-10-30	032	Bruce 2024-10-30 07:57
The story is the brand, according to Gustavo Villota from Caf�� San Alberto.	Bruce 2024-10-30	042	Bruce 2024-10-30 07:56
Branding has been one of the most notorious uses of storytelling, and story-driven coffee packaging is one of its most interesting applications.	Bruce 2024-10-30	025	Bruce 2024-10-30 07:56
Since then, the effectiveness of storytelling has been proven across different functions and for different goals.	Bruce 2024-10-30	024	Bruce 2024-10-30 07:56
One of the early promoters of storytelling for business purposes, Stephen Denning, started using it at the World Bank to capture and share knowledge.	Bruce 2024-10-30	027	Bruce 2024-10-30 07:56
Storytelling has grown in importance and recognition among businesses since it gained notoriety in the late 1990s and early 2000s.	Bruce 2024-10-30	029	Bruce 2024-10-30 07:56
Furthermore, researchers have discussed the efficacy of storytelling in branding across different industries, such as fashion, non-profits, and finance, among others.	Bruce 2024-10-30	022	Bruce 2024-10-30 07:55
A recent study suggests storytelling can help customers create an emotional and personal connection with the brand, boosting customer engagement.	Bruce 2024-10-30	026	Bruce 2024-10-30 07:55
Why do roasters use story-driven coffee packaging?	Bruce 2024-10-30	026	Bruce 2024-10-30 07:55
To learn more about the implications of story-driven coffee packaging, I spoke with Gustavo Villota, founder of San Alberto Coffee, and Edwin Acosta, co-founder of Trinidad Coffee Estate.	Bruce 2024-10-30	031	Bruce 2024-10-30 07:55
While the majority of coffee brands realise the importance of a compelling story, many struggle with how to convey it effectively on their coffee bags.	Bruce 2024-10-30	025	Bruce 2024-10-30 07:55
In short, it should be completely transparent about the company��s origins, production process, and company ethos.	Bruce 2024-10-30	032	Bruce 2024-10-30 07:54
Alternatively, it can help convey the entire journey of the coffee from seed to cup.	Bruce 2024-10-30	025	Bruce 2024-10-30 07:54

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