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This may encourage customers to share the ��unboxing experience�� on social media with their friends and followers.	Bruce 2024-10-29	018	Bruce 2024-10-29 17:41
It may also encourage sharing, as coffee packaging with a customised interior makes an attractive unboxing option.	Bruce 2024-10-29	019	Bruce 2024-10-29 17:41
Offering a plain coffee box with instructions to look inside will heighten their curiosity and create excitement.	Bruce 2024-10-29	029	Bruce 2024-10-29 17:41
When a customer chooses a coffee subscription service, they might have certain expectations of what the packaging will look like.	Bruce 2024-10-29	029	Bruce 2024-10-29 17:41
Customising the interior of subscription boxes also helps pique curiosity.	Bruce 2024-10-29	023	Bruce 2024-10-29 17:40
��The packaging of a product can influence which market the product attracts,�� she adds.	Bruce 2024-10-29	017	Bruce 2024-10-29 17:40
��Upgrading your packaging interior will make consumers think that the corresponding product has also been upgraded and is more high-end,�� Rachel explains.	Bruce 2024-10-29	023	Bruce 2024-10-29 17:40
Additionally, it is a highly effective way to celebrate long-term, loyal customers, while also welcoming new ones.	Bruce 2024-10-29	018	Bruce 2024-10-29 17:40
For instance, customisation is a more personal design approach and allows consumers to feel more connected to a brand.	Bruce 2024-10-29	021	Bruce 2024-10-29 17:39
Customising the interior of subscription boxes can help roasters boost brand awareness uniquely, while reducing packaging design costs.	Bruce 2024-10-29	018	Bruce 2024-10-29 17:39
Why customise the interior of coffee subscription boxes?	Bruce 2024-10-29	015	Bruce 2024-10-29 17:39
a coffee roaster packaging a coffee subscription box with a custom printed interior in an article on whether to customise the interior of coffee subscription boxes	Bruce 2024-10-29	024	Bruce 2024-10-29 17:39
Therefore, roasters should consider customising the interior of subscription boxes, as this can prevent information overload while still educating consumers about the product.	Bruce 2024-10-29	021	Bruce 2024-10-29 17:39
They are likely to place less emphasis on the box��s exterior, as they are already familiar with the brand.	Bruce 2024-10-29	027	Bruce 2024-10-29 17:38
Subscription coffee products often fall into this category, as the customer has chosen their coffee and will be familiar with its details.	Bruce 2024-10-29	027	Bruce 2024-10-29 17:38
Online shoppers, however, are likely to experience other aspects of a roaster��s branding first. Research indicates these customers may thrive with less product information, as they are buying low-involvement items they are already familiar with.	Bruce 2024-10-29	028	Bruce 2024-10-29 17:38
Traditionally, coffee bags have been the first point of contact for customers and provided a significant amount of product information.	Bruce 2024-10-29	023	Bruce 2024-10-29 17:38
However, this can be prevented by avoiding aiming useless and repetitive information at customers.	Bruce 2024-10-29	026	Bruce 2024-10-29 17:38
On the other hand, it can also overwhelm them and negatively affect their shopping experience.	Bruce 2024-10-29	026	Bruce 2024-10-29 17:37
According to research done in 2021, online shopping can help customers make quick, well-informed purchasing decisions.	Bruce 2024-10-29	029	Bruce 2024-10-29 17:37

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