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These can be a short, limited edition print run that helps educate existing customers while enticing new ones.
Bruce
2024-10-29
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Bruce
2024-10-29 16:59
For example, you could choose to custom print a coffee bag sleeve that assures customers they��re receiving the same product in an updated bag.
Bruce
2024-10-29
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Bruce
2024-10-29 16:58
A primary concern for long-term customers may be whether the quality of the coffee has been affected. Therefore, it is important to reiterate your product quality throughout the rebranding process.
Bruce
2024-10-29
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Bruce
2024-10-29 16:58
Then they can be fully transparent with customers.
Bruce
2024-10-29
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Bruce
2024-10-29 16:58
This means any staff you have will have to be informed of why the rebrand has taken place, and what changes were made.
Bruce
2024-10-29
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Bruce
2024-10-29 16:58
It is important to consider what kind of questions customers may have regarding your rebrand.
Bruce
2024-10-29
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Bruce
2024-10-29 16:58
What to consider when announcing rebranded coffee packaging
Bruce
2024-10-29
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Bruce
2024-10-29 16:57
custom printed coffee packaging with sustainability credentials, custom coffee bags in an article on how to rebrand coffee packaging while maintaining brand recognition
Bruce
2024-10-29
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Bruce
2024-10-29 16:57
This allows customers to save money on their next purchase while promoting the rebranded coffee packaging.
Bruce
2024-10-29
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19
Bruce
2024-10-29 16:57
For instance, you could choose to offer discounts to loyal customers who have already signed up to receive your newsletters.
Bruce
2024-10-29
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Bruce
2024-10-29 16:57
Regular newsletters can also help promote limited edition offerings, coffee subscriptions, and competitions.
Bruce
2024-10-29
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Bruce
2024-10-29 16:57
Newsletters and marketing emails are other effective tools for communicating with customers. These can increase customer knowledge of your brand and products in a way that excuses them from having to search for the information themselves.
Bruce
2024-10-29
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Bruce
2024-10-29 16:56
A customer who receives a product that looks different to that advertised on the website may lose trust in that brand.
Bruce
2024-10-29
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Bruce
2024-10-29 16:56
Keeping your company website updated is also key to ensuring clear communication.
Bruce
2024-10-29
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Bruce
2024-10-29 16:56
For instance, announcing your intention to redesign coffee bags allows you to use customer feedback, such as what information your consumers want to see on the bags.
Bruce
2024-10-29
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Bruce
2024-10-29 16:56
Additionally, it offers you a chance to engage directly with your customers.
Bruce
2024-10-29
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Bruce
2024-10-29 16:56
Using your social media pages to inform customers of design changes will ensure they recognise the product when it launches, reducing the risk of lost sales.
Bruce
2024-10-29
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Bruce
2024-10-29 16:55
As recently as January 2023, research shows 59% of people worldwide use social media on average for 2 hours and 31 minutes a day.
Bruce
2024-10-29
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Bruce
2024-10-29 16:55
When contacting a business, social media has now surpassed phone and email as the preferred method of communication.
Bruce
2024-10-29
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Bruce
2024-10-29 16:55
A survey conducted by Sprout Social found 90% of respondents had used a social media platform to communicate directly with a brand.
Bruce
2024-10-29
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Bruce
2024-10-29 16:55
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