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Packaging

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��However, it is definitely worth it, especially if your aim is to sell expensive coffees.��	Bruce 2024-10-29	017	Bruce 2024-10-29 12:47
��Investing in custom packaging will not come cheap, and neither will having your own brand,�� Jack advises.	Bruce 2024-10-29	018	Bruce 2024-10-29 12:47
Then, you must partner with a packaging supplier that understands what your business is trying to achieve and can clearly communicate with you, the customer.	Bruce 2024-10-29	016	Bruce 2024-10-29 12:46
His first suggestion is to partner with a designer that understands what works for the brand and can create an innovative design to convey that.	Bruce 2024-10-29	015	Bruce 2024-10-29 12:46
When it comes to creating custom coffee bags that reflect your brand and contain essential information for consumers, there are a few factors that Jack suggests you consider.	Bruce 2024-10-29	019	Bruce 2024-10-29 12:46
What to consider when designing custom coffee packaging	Bruce 2024-10-29	026	Bruce 2024-10-29 12:46
a custom-printed coffee bag from Mood Coffee Roasters in an article on how custom coffee bags boost brand awareness	Bruce 2024-10-29	019	Bruce 2024-10-29 12:45
��In future, I think I��d design the labels first, and then surround the design of the bag around that, so I can include all the information I want,�� Jack says.	Bruce 2024-10-29	019	Bruce 2024-10-29 12:45
This has meant the brand has less flexibility for identifying coffees and adding essential information for the consumer.	Bruce 2024-10-29	020	Bruce 2024-10-29 12:45
A further adjustment the brand is looking to make across its packaging is to use a different texture, as labels struggle to adhere to the current material.	Bruce 2024-10-29	023	Bruce 2024-10-29 12:45
Reusable tubs for local wholesale clients are also in the pipeline to reduce unnecessary packaging waste.	Bruce 2024-10-29	016	Bruce 2024-10-29 12:45
More so, Mood is considering moving the resealable zipper from the front of the bags to the top, which will make them easier to open.	Bruce 2024-10-29	020	Bruce 2024-10-29 12:44
Jack is also looking at a slightly simpler design for the brand��s wholesale coffee packaging. ��We want something that will look at home on anyone��s shelf.��	Bruce 2024-10-29	020	Bruce 2024-10-29 12:44
Mood recently moved away from using aluminium-lined coffee bags to those that feature a polyethylene terephthalate (PET) exterior and a polyethylene (PE) interior, which makes the bags easier for customers to recycle.	Bruce 2024-10-29	017	Bruce 2024-10-29 12:44
For instance, the second run of coffee bags is made from different packaging materials.	Bruce 2024-10-29	019	Bruce 2024-10-29 12:44
While Mood has reordered a second batch of 250g coffee bags that feature the same design, the brand is looking to develop its packaging further for future print runs.	Bruce 2024-10-29	015	Bruce 2024-10-29 12:44
In turn, this allows Mood to offer more support to the producers it partners with.	Bruce 2024-10-29	015	Bruce 2024-10-29 12:44
However, the brand��s investment in luxury, stylised packaging helps place them in a position to charge a premium price for its coffees.	Bruce 2024-10-29	016	Bruce 2024-10-29 12:43
Mood Coffee Roasters source ethical, high-quality specialty coffees, which often come at a higher price.	Bruce 2024-10-29	015	Bruce 2024-10-29 12:43
More so, the classy look of the packaging has helped position Mood as a luxury coffee brand.	Bruce 2024-10-29	015	Bruce 2024-10-29 12:43

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