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Packaging

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Locals often associate the colours orange, red, and yellow with Mood.	Bruce 2024-10-29	013	Bruce 2024-10-29 12:43
The design of Mood��s coffee packaging not only catches the eye but also helps customers instantly identify the brand.	Bruce 2024-10-29	016	Bruce 2024-10-29 12:43
One customer revealed that Mood Coffee was the only brand allowed on the kitchen counter as the coffee bags perfectly matched the kitchen��s aesthetic.	Bruce 2024-10-29	014	Bruce 2024-10-29 12:42
Notably, Mood has garnered sales from across Europe and encourages customer feedback to help better its practices.	Bruce 2024-10-29	015	Bruce 2024-10-29 12:42
Designing coffee bags with businesses in mind	Bruce 2024-10-29	014	Bruce 2024-10-29 12:42
��Denmark has an amazing variety of coffee, so our packaging has helped us to differentiate ourselves from the local market while also helping the brand gain recognition outside of it,�� Jack says.	Bruce 2024-10-29	012	Bruce 2024-10-29 12:42
The unique design encourages customers to post images and videos to social media platforms such as Instagram.	Bruce 2024-10-29	014	Bruce 2024-10-29 12:42
Without a doubt, the bags have been a huge success and talking point.	Bruce 2024-10-29	016	Bruce 2024-10-29 12:41
The packaging is then adorned with cards that help differentiate between the coffees, roast profiles, and brewing methods.	Bruce 2024-10-29	015	Bruce 2024-10-29 12:41
Mood��s custom-printed side gusset coffee bags feature a slight texture, with the brands�� logo situated toward the bottom.	Bruce 2024-10-29	016	Bruce 2024-10-29 12:41
The team decided the red and yellow colours were warm and inviting �C an exact representation of what they had envisioned for the brand.	Bruce 2024-10-29	012	Bruce 2024-10-29 12:41
The watercolour backdrop design on Mood��s coffee packaging was a happy accident, created by Jack��s business partner, Josephina, while she painted with her children.	Bruce 2024-10-29	017	Bruce 2024-10-29 12:41
In order to convey the ��mood�� the brand wanted consumers to feel, it created customised coffee bags.	Bruce 2024-10-29	013	Bruce 2024-10-29 12:40
Right from the start, Mood Coffee understood it was important to create an experience for its customers through its packaging.	Bruce 2024-10-29	016	Bruce 2024-10-29 12:40
As coffee consumption is highly sensorial, factors such as sight, smell, taste, touch, and even sound can affect the experience.	Bruce 2024-10-29	013	Bruce 2024-10-29 12:40
The brand��s intention is to harness the ��mood�� a great cup of coffee provokes, as well as the community it gathers.	Bruce 2024-10-29	014	Bruce 2024-10-29 12:40
��Both our coffee sourcing programme and roasting style reflect that.��	Bruce 2024-10-29	014	Bruce 2024-10-29 12:40
��We��re not fans of pomp or pretence and we really like to keep things simple,�� explains Jack, who is also head roaster at Mood.	Bruce 2024-10-29	017	Bruce 2024-10-29 12:40
Alongside two business partners, Jack had the idea of setting up a roastery that made specialty coffee more accessible.	Bruce 2024-10-29	017	Bruce 2024-10-29 12:39
Mood Coffee Roasters was launched amidst the Covid-19 pandemic, during Denmark��s second social lockdown.	Bruce 2024-10-29	019	Bruce 2024-10-29 12:39

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