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Packaging

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Your packaging is a marketing vehicle that can influence customers and seemingly minor details, such as its colour, can influence whether they purchase your coffee.	Bruce 2024-10-29	011	Bruce 2024-10-29 10:48
So, how can this be applied to coffee packaging? In short, the medium is the message.	Bruce 2024-10-29	012	Bruce 2024-10-29 10:48
Once this happens, the brand may be seen as inconsistent, unreliable, and untrustworthy.	Bruce 2024-10-29	012	Bruce 2024-10-29 10:48
Excess novelty can be off-putting for customers, often inducing stress and avoidant behaviour. Research suggests this is because the greater the novelty perceived in the stimulus, the greater the derived utility up to a point, after which further increase	Bruce 2024-10-29	017	Bruce 2024-10-29 10:48
A brand that offers loyal customers novel experiences can help maintain its attraction, provided it straddles the middle ground between ��too familiar�� and ��too novel��.	Bruce 2024-10-29	020	Bruce 2024-10-29 10:26
Becoming loyal to a brand involves becoming emotionally attached to them in some way, based on the brand��s perceived trust, dependability, and consistency.	Bruce 2024-10-29	016	Bruce 2024-10-29 10:26
That said, just a 5% increase in customer loyalty can improve profits by up to 95% in time, as it is these customers who are more likely to pay for your new products without hesitation.	Bruce 2024-10-29	016	Bruce 2024-10-29 10:25
In some cases, it can cost five to seven times more to find new patrons than it does to retain the ones you already have.	Bruce 2024-10-29	021	Bruce 2024-10-29 10:25
Most businesses understand it can be more cost-effective to retain existing customers than to win over new ones.	Bruce 2024-10-29	011	Bruce 2024-10-29 10:25
Why is packaging consistency important?	Bruce 2024-10-29	015	Bruce 2024-10-29 10:25
Read on to learn why consistent custom coffee packaging is so important and how to ensure consistency in your business.	Bruce 2024-10-29	015	Bruce 2024-10-29 10:24
Custom coffee packaging is an excellent way to do this, however, only if it is consistent with your brand, values, and offerings.	Bruce 2024-10-29	014	Bruce 2024-10-29 10:24
It is a lesson many specialty roasters should take heed of �C especially when considering using custom packaging to launch a new or limited edition coffee.	Bruce 2024-10-29	013	Bruce 2024-10-29 10:24
To them, the look was inconsistent with what they had come to expect from the brand.	Bruce 2024-10-29	018	Bruce 2024-10-29 10:24
No matter the reason, it was clear the new packaging failed to connect with the brand��s visual identity, and by extension, with its customers.	Bruce 2024-10-29	015	Bruce 2024-10-29 10:23
For instance, customers may have been unable to identify the rebranded product on the shelf. Alternatively, they may have assumed the new packaging signified a change in the juice��s formulation.	Bruce 2024-10-29	024	Bruce 2024-10-29 10:23
It is likely there are many reasons this change in packaging negatively impacted Tropicana��s sales.	Bruce 2024-10-29	018	Bruce 2024-10-29 10:23
They soon reverted to their original design.	Bruce 2024-10-29	020	Bruce 2024-10-29 10:23
This created estimated losses of about $30 million.	Bruce 2024-10-29	021	Bruce 2024-10-29 10:23
Prior to 2009, their premium orange juice sales earned them around $700 million annually. Then, in 2009, Tropicana rebranded its packaging to include new imagery and fonts �C and experienced a 20% sales drop in two months.	Bruce 2024-10-29	023	Bruce 2024-10-29 10:22

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