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Packaging

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A glossy finish or coating is a clear polymer that is applied to the exterior packaging material in a liquid form.	Bruce 2024-10-29	011	Bruce 2024-10-29 10:13
A coffee bag with a gloss finish boasts a smooth texture and shiny coating that often reflects light.	Bruce 2024-10-29	09	Bruce 2024-10-29 10:12
Coffee packaging with a gloss finish	Bruce 2024-10-29	09	Bruce 2024-10-29 10:12
Read on to discover which coffee packaging finishes work best for your brand and what to consider before investing.	Bruce 2024-10-29	011	Bruce 2024-10-29 10:12
If a brand understands its customer base, it can invest in a packaging finish that is likely to resonate with its audience.	Bruce 2024-10-29	011	Bruce 2024-10-29 10:12
While both can provide a premium appeal, some designs may appeal more to people of certain ages or genders.	Bruce 2024-10-29	011	Bruce 2024-10-29 10:12
While there are several techniques available, such as hot stamping, spot UV, and soft touch, the most common within the specialty coffee industry is either a gloss or matt coffee bag finish.	Bruce 2024-10-29	012	Bruce 2024-10-29 10:11
This implies customers are likely to determine that a product is of higher quality based solely on the packaging.	Bruce 2024-10-29	011	Bruce 2024-10-29 10:11
Notably, two studies conducted in 2021 found premium packaging designs have a strong positive impact on consumer quality perception, and in turn, purchasing decisions.	Bruce 2024-10-29	011	Bruce 2024-10-29 10:11
Premium design techniques and packaging finishes can be an effective way to increase the product��s perceived value among customers.	Bruce 2024-10-29	012	Bruce 2024-10-29 10:11
gloss coffee bags and matte coffee bags side by side in an article on which coffee bag finish is best	Bruce 2024-10-29	013	Bruce 2024-10-29 10:10
Gloss vs Matte: Which coffee bag finish is best?	Bruce 2024-10-29	011	Bruce 2024-10-29 10:10
MTPak Coffee offers a wide range of customisation techniques, including spot UV with a glossy, satin, or matte finish, embossing and debossing, as well as hot foil stamping in a variety of colours.	Bruce 2024-10-29	015	Bruce 2024-10-29 10:10
It would be beneficial to research which finishes are eco-friendly, as by using recyclable elements across the board, roasters can widen their consumer base as more consumers are looking to purchase sustainable products.	Bruce 2024-10-29	013	Bruce 2024-10-29 10:09
Putting a non-recyclable element onto a recyclable material may cause confusion for consumers.	Bruce 2024-10-29	011	Bruce 2024-10-29 10:09
More importantly, it is unlikely every packaging finish will be eco-friendly.	Bruce 2024-10-29	013	Bruce 2024-10-29 10:09
Sustainability	Bruce 2024-10-29	012	Bruce 2024-10-29 10:09
For example, an unbleached kraft paper bag may be unable to take a holographic design. This being the case, roasters may benefit from determining whether a design element or packaging material is most important, and design the look around that.	Bruce 2024-10-29	014	Bruce 2024-10-29 10:08
Notably, not all materials are suitable for each packaging finish.	Bruce 2024-10-29	014	Bruce 2024-10-29 10:08
Materials	Bruce 2024-10-29	010	Bruce 2024-10-29 10:08

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