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Packaging

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Additionally, certain finishes can be used to highlight elements of the packaging design. Within the specialty industry, several roasters choose to use unique finishes on their coffee bags to attract customers and increase sales.	Bruce 2024-10-29	013	Bruce 2024-10-29 08:41
Within the packaging industry, a ��finish�� refers to an additional coating on the exterior layer of a bag or box to help protect the design and inks from damage.	Bruce 2024-10-29	014	Bruce 2024-10-29 08:40
To a large extent, appearance, visibility, and uniqueness remain crucial elements for coffee businesses wanting to stand out among competitors.	Bruce 2024-10-29	014	Bruce 2024-10-29 08:40
Recent research suggests it takes consumers roughly 0.05 seconds to form an impression of a brand or product.	Bruce 2024-10-29	013	Bruce 2024-10-29 08:40
Give your brand a premium look: Coffee packaging finishes	Bruce 2024-10-29	014	Bruce 2024-10-29 08:40
We��ve worked with a range of specialty coffee roasters from around the world, designing packaging that��s recyclable, compostable, and biodegradable, while simultaneously preserving the freshness of the coffee inside.	Bruce 2024-10-29	013	Bruce 2024-10-29 08:40
At MTPak Coffee, we cater to a range of different packaging preferences and work with you to design coffee packaging that accurately reflects your brand.	Bruce 2024-10-29	015	Bruce 2024-10-29 08:39
This can help brands get an idea of the preferences of their consumer base, and help promote them further afield through the use of the social media platforms algorithm.	Bruce 2024-10-29	015	Bruce 2024-10-29 08:39
To engage their target market, roasters can use mock-up designs coupled with Instagram polls or ask consumers to comment on their favourite looks.	Bruce 2024-10-29	015	Bruce 2024-10-29 08:39
At least 46% agree advertising helps them choose what they buy, while 42% say they are likely to engage with adverts tailored to them.	Bruce 2024-10-29	015	Bruce 2024-10-29 08:39
Over half of Gen Z consumers are more likely to engage with advertisements on social media than on regular websites.	Bruce 2024-10-29	014	Bruce 2024-10-29 08:39
When it comes to the design, roasters can use social media to determine what would be more enticing to younger consumers.	Bruce 2024-10-29	019	Bruce 2024-10-29 08:38
This could help to gain new followers and, through brand recognition, spread the word that a roaster is sustainable.	Bruce 2024-10-29	015	Bruce 2024-10-29 08:38
The proper use of colour can improve brand recognition by 80%.	Bruce 2024-10-29	019	Bruce 2024-10-29 08:38
More so, the use of earthy colours, such as brown and green, can also help a Gen Z customer subconsciously evaluate the coffee packaging as being sustainable.	Bruce 2024-10-29	022	Bruce 2024-10-29 08:38
Kraft paper is also compostable, making it a very eco-conscious material.	Bruce 2024-10-29	017	Bruce 2024-10-29 08:38
Notably, a 2020 study found that paper-based packaging is preferred by consumers due to its known ability to be recycled.	Bruce 2024-10-29	019	Bruce 2024-10-29 08:37
For example, coffee bags made from kraft paper are often easily recognisable as recyclable and sustainable compared to other packaging materials, such as recycled plastic.	Bruce 2024-10-29	021	Bruce 2024-10-29 08:37
As younger consumers seem to favour eco-friendly packaging, roasters would benefit from investing in sustainable coffee bags and takeout accessories.	Bruce 2024-10-29	013	Bruce 2024-10-29 08:37
custom printed coffee packaging for instant specialty coffee, customised coffee packaging in an article on what coffee packaging appeals most to Gen Z consumers	Bruce 2024-10-29	015	Bruce 2024-10-29 08:37

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