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Packaging

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Doing so could help increase brand awareness and boost sales.	Bruce 2024-10-29	018	Bruce 2024-10-29 08:36
Therefore, it is important roasters use sustainable methods of manufacturing as well as eco-friendly materials when creating coffee packaging.	Bruce 2024-10-29	015	Bruce 2024-10-29 08:36
However, they also take into account if products are sustainably manufactured.	Bruce 2024-10-29	014	Bruce 2024-10-29 08:36
According to Forbes, half of Gen Z consumers value products made from recyclable and naturally harvested fibres and materials.	Bruce 2024-10-29	018	Bruce 2024-10-29 08:36
More so, this generation is more specific about what they consider sustainable.	Bruce 2024-10-29	021	Bruce 2024-10-29 08:36
Another recent study found 90% of Gen Z consumers said they made changes to their lifestyle to live more sustainably.	Bruce 2024-10-29	017	Bruce 2024-10-29 08:35
Living an eco-friendly lifestyle seems to be extremely important to Gen Z consumers, with three-quarters of them stating sustainability is more important to them than brand names. Interestingly, Gen Z consumers have reported feeling higher levels of anxie	Bruce 2024-10-29	021	Bruce 2024-10-29 08:35
The last, and possibly most important aspect, is sustainability.	Bruce 2024-10-29	014	Bruce 2024-10-29 08:35
Gen Z enjoys speciality coffee, and studies show that, combined with their preference for sustainability and high morals, these consumers are more likely to enjoy coffee that has been audited as of high quality and with good treatment for the farmers, suc	Bruce 2024-10-29	017	Bruce 2024-10-29 08:35
That said, this generation is by no means slack on the quality of the coffee they purchase.	Bruce 2024-10-29	012	Bruce 2024-10-29 08:35
Third, it is essential to remember that Gen Z consumers value price when purchasing coffee. Numerous studies have found price is a strong motivator when purchasing, most likely because Gen Z consumers grew up during a recession and many have not had a st	Bruce 2024-10-29	013	Bruce 2024-10-29 08:34
Almond milk, for example, is less fattening than cow��s milk, while soy milk has nutritional aspects that meet the nutritional needs of humans.	Bruce 2024-10-29	015	Bruce 2024-10-29 08:34
Therefore, roasters and caf��s can benefit from offering healthy alternatives, such as decaffeinated coffee and non-dairy milk options.	Bruce 2024-10-29	013	Bruce 2024-10-29 08:34
More so, a LesMills study found Gen Z make up 80% of its health club members.	Bruce 2024-10-29	017	Bruce 2024-10-29 08:34
Notably, a recent article revealed Gen Z coffee consumers cited reaching health goals as a priority over other milestones, such as having a baby.	Bruce 2024-10-29	015	Bruce 2024-10-29 08:34
Studies show Gen Z consumers are more concerned with their health and feelings of wellness.	Bruce 2024-10-29	013	Bruce 2024-10-29 08:34
The second aspect to consider is offering healthier options.	Bruce 2024-10-29	013	Bruce 2024-10-29 08:33
Gen Z consumers are more likely to use quick brew appliances at home, making them less likely to want to have grind beans first.	Bruce 2024-10-29	015	Bruce 2024-10-29 08:33
Another highly effective option could be to provide freshly ground coffee bags or drip coffee bags alongside whole beans.	Bruce 2024-10-29	011	Bruce 2024-10-29 08:33
In light of this, roasters could benefit from providing more convenient options, such as ready-to-drink canned coffee.	Bruce 2024-10-29	012	Bruce 2024-10-29 08:33

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