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Packaging

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Lightweight, premium coffee packaging may also make the purchase seem more like a ��treat�� for the consumer.	Bruce 2024-10-28	036	Bruce 2024-10-28 16:59
Providing smaller coffee products is more convenient for the consumer, particularly when it comes to impulse buys.	Bruce 2024-10-28	039	Bruce 2024-10-28 16:58
Roasters can take advantage of this by placing smaller, sample coffee bags near the checkout to encourage impulse buys.	Bruce 2024-10-28	037	Bruce 2024-10-28 16:58
This could increase the likelihood of sales from the point of purchase display, particularly if they are being sold on offer or in a sale.	Bruce 2024-10-28	050	Bruce 2024-10-28 16:58
This is often because they are already paying for their other items.	Bruce 2024-10-28	032	Bruce 2024-10-28 16:58
If consumers see an intriguing product at checkout, they have limited time to decide whether to purchase it.	Bruce 2024-10-28	030	Bruce 2024-10-28 16:57
A recent review found consumer shopping patterns are changing, with an upsurge in impulse buys. Therefore, the point-of-purchase is playing a more significant role in consumer decision-making than ever.	Bruce 2024-10-28	038	Bruce 2024-10-28 16:57
Point-of-purchase displays are usually found at the point of purchase, also known as the checkout till.	Bruce 2024-10-28	034	Bruce 2024-10-28 16:57
Make use of the Point-of-Purchase	Bruce 2024-10-28	023	Bruce 2024-10-28 16:57
So, what are the best ways for coffee roasters to use displays to increase sales and brand awareness?	Bruce 2024-10-28	032	Bruce 2024-10-28 16:56
Furthermore, they claim to have seen a 23.8% increase from temporary product displays.	Bruce 2024-10-28	036	Bruce 2024-10-28 16:56
In the US, CPG Merchandising executives claim their statistics show a sales increase of 19% thanks to permanent displays in stores.	Bruce 2024-10-28	030	Bruce 2024-10-28 16:56
One study found 69% of consumers reported they saw in-store product advertisements, while 61% of those made a purchase off of the back of that.	Bruce 2024-10-28	023	Bruce 2024-10-28 16:55
The driving force behind this increase in purchases is the use of in-store displays.	Bruce 2024-10-28	022	Bruce 2024-10-28 16:55
In 2020, 82% of retail purchases were made in-store. It is important to note customers tend to spend more on impulse purchases in-store than they do online.	Bruce 2024-10-28	030	Bruce 2024-10-28 16:55
Using the display of your coffee packaging to boost sales	Bruce 2024-10-28	020	Bruce 2024-10-28 16:55
Coffee bags with hang holes can be displayed in direct sight of consumers, alongside the till to encourage more impulsive or last-minute sales.	Bruce 2024-10-28	020	Bruce 2024-10-28 16:55
This being the case, coffee roasters could benefit from being more creative with how they display their coffee packaging.	Bruce 2024-10-28	018	Bruce 2024-10-28 16:54
For example, roasters who display coffee bags near checkout counters may find consumers are more likely to add to their purchases last minute.	Bruce 2024-10-28	018	Bruce 2024-10-28 16:54
It is also important to note the way in which packaging is displayed can also encourage impulse decisions.	Bruce 2024-10-28	016	Bruce 2024-10-28 16:54

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