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Packaging

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��At first glance, you might think it��s just another coffee bag.	Bruce 2024-10-28	017	Bruce 2024-10-28 13:19
People often unconsciously form emotional and psychological connections to certain colours. In branding, for instance, a hot pink colour bag often portrays a sense of creativity and youthfulness.	Bruce 2024-10-28	017	Bruce 2024-10-28 13:19
Notably, there is a stark difference in the way customers interpret colour.	Bruce 2024-10-28	017	Bruce 2024-10-28 13:19
This leaves little room for error, and even less opportunity to entice consumers.	Bruce 2024-10-28	015	Bruce 2024-10-28 13:18
What��s more, 62% to 90% of that judgement is based on colour alone.	Bruce 2024-10-28	016	Bruce 2024-10-28 13:18
Studies have found consumers often judge a retailer within the first 90 seconds of entering a store.	Bruce 2024-10-28	016	Bruce 2024-10-28 13:18
There is also a psychological play on the way consumers perceive packaging.	Bruce 2024-10-28	016	Bruce 2024-10-28 13:18
It is important to understand that these bold designs and colour choices go beyond being a statement.	Bruce 2024-10-28	015	Bruce 2024-10-28 13:17
It��s a performance.��	Bruce 2024-10-28	015	Bruce 2024-10-28 13:17
��It��s more than a coffee bag.	Bruce 2024-10-28	015	Bruce 2024-10-28 13:17
custom-printed coffee bags, hot pink coffee packaging, LDPE coffee bag, recyclable coffee bag, from Coffeespot in an article on how coffee brands can use colour association on coffee bags	Bruce 2024-10-28	017	Bruce 2024-10-28 13:17
With market competition increasing across Europe, Coffeespot had to design a unique coffee bag that was eye-catching enough for customers but still reflected the sophistication of the business.	Bruce 2024-10-28	014	Bruce 2024-10-28 13:17
Additionally, the design had to resemble who we are as a team, and what customers can expect from Coffeespot once they get their hands on a bag of coffee.��	Bruce 2024-10-28	020	Bruce 2024-10-28 13:16
��We wanted a coffee bag that really said ��Hello Summer,��.	Bruce 2024-10-28	018	Bruce 2024-10-28 13:16
David explains the concept behind the design was an idea the team had while planning for the upcoming summer season.	Bruce 2024-10-28	016	Bruce 2024-10-28 13:16
The hot pink background features an energetic display of designs, including ice creams, inflatable pool toys, fruits, cocktails, surfboards, bikinis, and palm trees.	Bruce 2024-10-28	017	Bruce 2024-10-28 13:16
Coffeespot��s Hello Summer coffee bags are fully recyclable as they are made from low-density polyethylene (LDPE).	Bruce 2024-10-28	014	Bruce 2024-10-28 13:16
��When we first designed the packaging for our Hello Summer range, we realised that both the coffee and the packaging needed to represent what it symbolises: summer,�� David explains.	Bruce 2024-10-28	019	Bruce 2024-10-28 13:15
While there appears to be an aesthetic to abide by, coffee packaging should still be indicative of its contents.	Bruce 2024-10-28	017	Bruce 2024-10-28 13:15
According to some studies, millennials ��gravitate�� to minimalist branding, with some attaching greener and more ethical practices to companies that adopt it.	Bruce 2024-10-28	016	Bruce 2024-10-28 13:15

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