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Packaging

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��We use our coffee cards to pass all the important information about the specific coffee to our clients,�� Ivo says.	Bruce 2024-10-28	014	Bruce 2024-10-28 12:50
As previously mentioned, tasting cards are often used to convey the flavour notes and aromatics expected when brewing a coffee.	Bruce 2024-10-28	015	Bruce 2024-10-28 12:50
What else can coffee roasters print on coffee cards?	Bruce 2024-10-28	012	Bruce 2024-10-28 12:50
a tasting card, coffee card, in an article about card slots on coffee bags, R?stst?tte Berlin coffee tasting card, R?stst?tte Berlin coffee card	Bruce 2024-10-28	015	Bruce 2024-10-28 12:49
��This way, we don��t have to create completely new packaging for every new coffee.��	Bruce 2024-10-28	015	Bruce 2024-10-28 12:49
��We created this packaging to provide a practical and sustainable solution, as we regularly have new selections of seasonal coffees in our range,�� says Ivo, who was also one of the first coffee professionals in Germany to train as a chief coffee som	Bruce 2024-10-28	023	Bruce 2024-10-28 12:49
The brand��s packaging designer, Tai L��ckerath, ensures the coffee cards stand out on the bags by making each a different colour.	Bruce 2024-10-28	015	Bruce 2024-10-28 12:49
The flat-bottom coffee bags are two-tone in colour: the top features the natural brown of kraft paper while the bottom half is solid black.	Bruce 2024-10-28	015	Bruce 2024-10-28 12:49
For instance, the bags used by R?stst?tte Berlin are simple in their design.	Bruce 2024-10-28	013	Bruce 2024-10-28 12:48
Coffee cards help roasters from overloading packaging design and confusing customers. Furthermore, tasting cards can help a business save on packaging costs.	Bruce 2024-10-28	017	Bruce 2024-10-28 12:48
While they��re often known as tasting cards, they can also feature information about processing methods, stories of the coffee��s origin, or website information for the business.	Bruce 2024-10-28	013	Bruce 2024-10-28 12:48
As such, coffee bags carrying cards with additional information about the coffee have become common.	Bruce 2024-10-28	014	Bruce 2024-10-28 12:48
According to a survey by Mintel, 35% of 16 to 24-year-olds who buy coffee in the UK say ��ethically sourced�� beans are an important consideration when it comes to their purchasing decision.	Bruce 2024-10-28	014	Bruce 2024-10-28 12:47
Traceability in coffee has become important to younger generations.	Bruce 2024-10-28	014	Bruce 2024-10-28 12:47
How coffee cards can help save packaging costs	Bruce 2024-10-28	015	Bruce 2024-10-28 12:47
To learn more about the benefits of card slots, I spoke with Ivo Weller, who is the brand��s co-founder and head of roasting.	Bruce 2024-10-28	018	Bruce 2024-10-28 12:47
One brand that has successfully used card slots on coffee bags for the last eight years is R?stst?tte Berlin.	Bruce 2024-10-28	021	Bruce 2024-10-28 12:46
A popular solution has been to integrate card slots into coffee bags and include tasting cards. These small cards contain additional information about the coffee and slot neatly into external pockets on coffee packaging.	Bruce 2024-10-28	028	Bruce 2024-10-28 12:46
While all this could be included on coffee bags, too much information can quickly confuse and overwhelm consumers.	Bruce 2024-10-28	027	Bruce 2024-10-28 12:46
This includes everything from its origin and varietal, to how it was processed and who roasted it.	Bruce 2024-10-28	026	Bruce 2024-10-28 12:46

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