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Packaging

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Roast Date	Bruce 2024-10-28	013	Bruce 2024-10-28 10:46
Coffee/Origin Name	Bruce 2024-10-28	015	Bruce 2024-10-28 10:46
At the bare minimum, be sure to include:	Bruce 2024-10-28	016	Bruce 2024-10-28 10:46
For instance, does your audience care about the altitude the coffee bean was grown at or the specific certifications the farm may have? Or, are they more concerned about flavor notes and roast level?	Bruce 2024-10-28	022	Bruce 2024-10-28 10:45
Deciding what coffee information to include will depend on your brand and your consumers.	Bruce 2024-10-28	018	Bruce 2024-10-28 10:45
Admittedly, this is the tricky part.	Bruce 2024-10-28	022	Bruce 2024-10-28 10:45
Make sure the bag communicates important coffee details too.	Bruce 2024-10-28	017	Bruce 2024-10-28 10:45
Generic beans from generic brands don't sell well.	Bruce 2024-10-28	023	Bruce 2024-10-28 10:44
For many companies, their philanthropic, social, or personal beliefs are what drive the brand. If this aligns with your company values, make sure your ethos and mission are clearly stated on the bag so you can stand out in the mind of the customer.	Bruce 2024-10-28	022	Bruce 2024-10-28 10:44
Are you a coffee roaster? Do you own a coffee shop(s)? Do you specialize in a particular type of coffee? Tell potential customers exactly what they need to know about your business.	Bruce 2024-10-28	022	Bruce 2024-10-28 10:44
What you do.	Bruce 2024-10-28	022	Bruce 2024-10-28 10:44
Include company information such as your logo, website, and location.	Bruce 2024-10-28	020	Bruce 2024-10-28 10:43
Who you are.	Bruce 2024-10-28	021	Bruce 2024-10-28 10:43
Your bag should include authentic messaging that explains:	Bruce 2024-10-28	017	Bruce 2024-10-28 10:43
This is the perfect opportunity to sell them on your company and coffee.	Bruce 2024-10-28	015	Bruce 2024-10-28 10:43
1 in 4 consumers state they always read the label when shopping.	Bruce 2024-10-28	012	Bruce 2024-10-28 10:42
While the design catches the eye of the consumer, the bag copywriting (the written part) will seal the deal.	Bruce 2024-10-28	016	Bruce 2024-10-28 10:42
Today's coffee bag trends range from plain designs to quirky illustrations like atLittle Wolf Coffee.	Bruce 2024-10-28	016	Bruce 2024-10-28 10:42
Clear Brand Messaging & Coffee Information	Bruce 2024-10-28	015	Bruce 2024-10-28 10:42
Your coffee bag needs to stand out by telling your story through clear copy and captivating design concepts.	Bruce 2024-10-28	016	Bruce 2024-10-28 10:41

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