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Also known as ��relationship coffee��, it is typically based on interpersonal connections, mutual trust, price transparency, and a commitment to quality improvement beyond a single harvest.
Bruce
2024-10-26
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Bruce
2024-10-26 15:49
There is no regulatory body with direct trade, meaning the contract��s particulars, such as price and delivery times are negotiated by the parties involved.
Bruce
2024-10-26
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Bruce
2024-10-26 15:49
Direct trade is a process whereby roasters purchase green coffee directly from the producer or farmer, instead of through intermediaries.
Bruce
2024-10-26
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Bruce
2024-10-26 15:49
What is direct trade?
Bruce
2024-10-26
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Bruce
2024-10-26 15:48
coffee farmers collecting ripe coffee cherries in an article on whether roasters should buy from fair trade certified farmers.
Bruce
2024-10-26
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Bruce
2024-10-26 15:48
This, in turn, reduces the amount individual farmers can sell at the Fair Trade price.
Bruce
2024-10-26
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Bruce
2024-10-26 15:48
Conversely, when prices drop below the Fair Trade premium, it encourages more farmers to sell through the model.
Bruce
2024-10-26
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Bruce
2024-10-26 15:48
This often encourages farmers to sell their lowest quality crop through the model and find a private buyer for higher quality beans to increase profits.
Bruce
2024-10-26
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Bruce
2024-10-26 15:48
One issue is quality when global coffee prices rise above what Fair Trade pays, including the premium.
Bruce
2024-10-26
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Bruce
2024-10-26 15:47
While Fair trade has had a significant positive impact on the lives of many, it seems the model may need refining before it can truly realise its goal.
Bruce
2024-10-26
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Bruce
2024-10-26 15:47
Daria believes this all takes a lot of effort that may be better suited for providing tools to improve the lives of farmers and provide customers with better coffee.
Bruce
2024-10-26
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Bruce
2024-10-26 15:47
The cumulative costs of meeting the certification criteria may outweigh the benefits of the model, with little being gained by the farmers.
Bruce
2024-10-26
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Bruce
2024-10-26 15:47
��Certifications imply additional costs for all subsequent players along the coffee chains �C especially on those responsible for educating consumers about the use of these certifications, such as roasters and baristas,�� she adds.
Bruce
2024-10-26
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Bruce
2024-10-26 15:47
Daria explains access to these certifications is still limited to many farmers in terms of information and finances.
Bruce
2024-10-26
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Bruce
2024-10-26 15:47
��However, the cost of production grows, so how can we be sure a farmer is receiving sufficient funds to improve their livelihood?��
Bruce
2024-10-26
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Bruce
2024-10-26 15:46
This was to ensure a farmer gets a minimum fair wage, a premium to a market price.
Bruce
2024-10-26
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Bruce
2024-10-26 15:46
��Fair Trade certification was created as a third-party certification,�� says Daria, who is also a WBC judge and Q-Arabica Grader.
Bruce
2024-10-26
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Bruce
2024-10-26 15:46
A number of ��Fair Trade�� organisations exist that have similar objectives, but often differ in focus and approach.
Bruce
2024-10-26
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Bruce
2024-10-26 15:46
More so, this has made it the ideal model for international coffee businesses, such as Starbucks.
Bruce
2024-10-26
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Bruce
2024-10-26 15:46
Fair Trade certifications are well-established and widely recognised, which has helped it garner consumer confidence.
Bruce
2024-10-26
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Bruce
2024-10-26 15:46
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