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A classic example is Innocent Drinks.	Bruce 2024-11-11	0166	Bruce 2024-11-11 17:02
Finally, look at what competitors are doing �C and find a way to do things differently. Consumers are constantly on the hunt for brands that will shake up the industry with a new, exciting, and fresh approach; and the best way to convey this is through y	Bruce 2024-11-11	0168	Bruce 2024-11-11 17:01
Are they outgoing? Opinionated? Politically-driven? Fashion conscious? Do they keep up with the latest trends? Are they active on social media? Do they like to travel abroad? All of these are important questions that will ultimately help define your brand	Bruce 2024-11-11	0149	Bruce 2024-11-11 17:01
You can test this by speaking to potential customers about their values and what they look for in a brand, as well as understanding their personalities.	Bruce 2024-11-11	0151	Bruce 2024-11-11 17:01
In other words, will your brand voice resonate with the people you expect to buy your coffee? If, when thinking about your target audience, your brand voice doesn��t quite fit, then it��s probably not right.	Bruce 2024-11-11	0124	Bruce 2024-11-11 17:01
You also need to think about your target audience.	Bruce 2024-11-11	0144	Bruce 2024-11-11 17:00
As such, it should be simple, clear, and authentic, as this will help build trust and improve consistency.	Bruce 2024-11-11	0123	Bruce 2024-11-11 17:00
This will help determine the key characteristics of your brand voice, while forming the base from which all communication with customers will stem.	Bruce 2024-11-11	0126	Bruce 2024-11-11 17:00
In order to develop your own brand voice, it��s important to start with your company��s mission statement.	Bruce 2024-11-11	0118	Bruce 2024-11-11 17:00
Not only do these brands have memorable voices, they��re able to use them across a range of mediums to convey their personalities, showcase their values, and tell compelling stories.	Bruce 2024-11-11	0137	Bruce 2024-11-11 16:59
Vegan milk giant Oatly, on the other hand, has made a name for itself as a result of its irreverent and self-aware brand voice.	Bruce 2024-11-11	0112	Bruce 2024-11-11 16:59
Coca-Cola, for example, is known for its positive, friendly, and down-to-earth approach, while Dove is recognised for being uplifting and empowering.	Bruce 2024-11-11	0127	Bruce 2024-11-11 16:59
All of the world��s leading brands have distinct personalities that come through in the form of a brand voice.	Bruce 2024-11-11	0112	Bruce 2024-11-11 16:59
So how can coffee businesses develop their own brand voice?	Bruce 2024-11-11	0112	Bruce 2024-11-11 16:58
However, it also relies on consistency, whether in stores, on social media, or when speaking to a representative.	Bruce 2024-11-11	099	Bruce 2024-11-11 16:57
A successful brand voice is one that resonates with customers, helping them feel connected with the company and its products.	Bruce 2024-11-11	0111	Bruce 2024-11-11 16:57
It also plays an important role in ��setting the tone�� of a brand and conveying its values.	Bruce 2024-11-11	0112	Bruce 2024-11-11 16:57
Shaped through various means, including language, images, typeface, and colour schemes, it is essential to imparting a distinct and lasting impression on customers.	Bruce 2024-11-11	0113	Bruce 2024-11-11 16:57
Known simply as a ��brand voice��, it is the way in which companies present themselves to the public and communicate with their audience.	Bruce 2024-11-11	0102	Bruce 2024-11-11 16:56
Much in the same way that each person has their own personality, every brand �C from Nike to Starbucks �C has a unique voice.	Bruce 2024-11-11	0113	Bruce 2024-11-11 16:56

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