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The benefit of using the bottom of coffee bags to print brewing instructions is that it��s unlikely to put off more experienced coffee consumers �C but it is still available for those who need it.	Bruce 2024-11-11	0101	Bruce 2024-11-11 15:40
The free service is open to all Yardstick customers and helps to create a personalised experience from the comfort of their homes.	Bruce 2024-11-11	085	Bruce 2024-11-11 15:40
Yardstick Coffee, a roaster based in Manila, Philippines, has gone even further by offering a virtual barista service: customers simply scan a QR code on the bag and book a time slot in which they have 15-30 minutes to speak with a certified barista.	Bruce 2024-11-11	092	Bruce 2024-11-11 15:39
This could be a step-by-step guide or even just a few simple logos of brewing equipment. For example, if the coffee is roasted for espresso, you could include some small drawings of an AeroPress, a Moka pot, and an espresso machine.	Bruce 2024-11-11	086	Bruce 2024-11-11 15:39
And although there is a wealth of information on the internet, providing instructions that cater to the specific coffee is a good way of maximising results.	Bruce 2024-11-11	090	Bruce 2024-11-11 15:39
As such, learning how to properly brew coffee at home has become a priority for many consumers.	Bruce 2024-11-11	086	Bruce 2024-11-11 15:39
A 2021 National Coffee Data Trends Report found that 85% of American coffee consumers drank at least one cup at home in the last 12 months, following a corresponding drop in out-of-home coffee consumption.	Bruce 2024-11-11	083	Bruce 2024-11-11 15:39
This trend has only become stronger as a result of Covid-19 and its ensuing lockdowns.	Bruce 2024-11-11	0101	Bruce 2024-11-11 15:38
As the third wave in coffee has grown, consumers have taken an increasing interest in the various different ways of brewing coffee.	Bruce 2024-11-11	089	Bruce 2024-11-11 15:38
But how can specialty roasters use the bottom of their bags effectively? Here, we round up the best ideas from a number of different brands.	Bruce 2024-11-11	089	Bruce 2024-11-11 15:38
With more than 400 different roasters all vying for attention in the UK alone, additional branding space can also help brands stand out on the shelf, no matter how the bag is positioned.	Bruce 2024-11-11	099	Bruce 2024-11-11 15:37
It can be used to promote the coffee and its story, to educate consumers on best brewing techniques, and to carry instructions on what to do with the bag once it��s empty.	Bruce 2024-11-11	092	Bruce 2024-11-11 15:37
Although it may seem like little more than a base for keeping the coffee upright, the bottom of a bag serves a number of purposes.	Bruce 2024-11-11	088	Bruce 2024-11-11 15:37
Design inspiration: Customising the bottom of coffee bags	Bruce 2024-11-11	085	Bruce 2024-11-11 15:37
At MTPak Coffee, our expert design team can help you customise a range of sustainable packaging options, including flat bottom, side gusset, stand up, and quad seal pouches.	Bruce 2024-11-11	088	Bruce 2024-11-11 15:36
However, doing so could boost your brand identity, while providing customers with additional value.	Bruce 2024-11-11	089	Bruce 2024-11-11 15:36
Customising the side of your coffee bags is by no means essential.	Bruce 2024-11-11	094	Bruce 2024-11-11 15:36
The sides are a good place for transparent windows as they allow specialty roasters to showcase their branding on the main body of the bag.	Bruce 2024-11-11	094	Bruce 2024-11-11 15:36
While ��light�� or ��medium�� roast provides a rough picture, it��s ultimately a subjective opinion; in other words, one roaster��s perception of ��medium�� could be another roaster��s perception of ��dark��.	Bruce 2024-11-11	094	Bruce 2024-11-11 15:35
Not only does it catch the attention of customers as they wander by the shelf, it also gives them an idea of how the coffee was roasted.	Bruce 2024-11-11	099	Bruce 2024-11-11 15:35

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