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��I wanted to be a brand that resonates with people and then we exceed people��s expectations with the quality of the product.��	Bruce 2024-11-11	083	Bruce 2024-11-11 09:15
I never wanted to be a hollow brand, where it��s beautiful, but the stuff is crap.	Bruce 2024-11-11	089	Bruce 2024-11-11 09:15
��Our brand always comes second to a good-quality product,�� Marco says. ��	Bruce 2024-11-11	088	Bruce 2024-11-11 09:14
Although it may seem like random forces are at play, this is actually a carefully devised strategy in which branding serves a secondary purpose, rather than being front and centre. This is true also of their merchandise, from their t-shirts to their tote	Bruce 2024-11-11	0103	Bruce 2024-11-11 09:14
One of the things that sets Methodical aside from other coffee brands is they don��t try to hard sell their coffee to you �C yet you still feel compelled to buy a bag.	Bruce 2024-11-11	088	Bruce 2024-11-11 09:14
Thinking methodically	Bruce 2024-11-11	089	Bruce 2024-11-11 09:14
recyclable coffee packaging from methodical coffee, recyclable coffee bags, in an article on methodical coffee coffee packaging design	Bruce 2024-11-11	086	Bruce 2024-11-11 09:14
But what you see is basically the original design.��	Bruce 2024-11-11	094	Bruce 2024-11-11 09:13
There have been some tweaks to make fulfillment easier with how we place information on the bag.	Bruce 2024-11-11	091	Bruce 2024-11-11 09:13
��We decided to keep it,�� Marco says. ��	Bruce 2024-11-11	097	Bruce 2024-11-11 09:13
This resonated with customers so much that plans to change up the design every few years were quickly shelved.	Bruce 2024-11-11	0101	Bruce 2024-11-11 09:13
Clovers, for example, can be found on the lawns of many Greenville houses.	Bruce 2024-11-11	088	Bruce 2024-11-11 09:13
The flower design itself is inspired by plants local to the region.	Bruce 2024-11-11	086	Bruce 2024-11-11 09:12
Blues, lilacs, greens, and a soft orange all come together in a watercolour-like print, while a white hexagon in the middle of the bag showcases information on roast date and flavour notes.	Bruce 2024-11-11	099	Bruce 2024-11-11 09:12
The result is a striking, hand-drawn floral design that not only makes for great coffee packaging, but stands as a work of art in its own right.	Bruce 2024-11-11	084	Bruce 2024-11-11 09:12
He also wanted to get away from anything ��digital-looking��, such as solid block colours.	Bruce 2024-11-11	093	Bruce 2024-11-11 09:12
Marco commissioned a local artist friend to work on some illustrations with a brief to create something that would stand out on shelves and people would be proud to display on their countertops.	Bruce 2024-11-11	093	Bruce 2024-11-11 09:12
So, with our whole bean product, I wanted to take the emotional experience someone has when they come to our caf�� and try to figure out how they could bring that into their homes.��	Bruce 2024-11-11	083	Bruce 2024-11-11 09:11
It��s not necessarily about our brand being front and centre, it��s about the thing itself, the intangible value.	Bruce 2024-11-11	086	Bruce 2024-11-11 09:11
While Marco and the team had gone a long way to achieving these three pillars in the coffee shop itself, the challenge was how to replicate it once they��d started roasting their own beans.	Bruce 2024-11-11	0100	Bruce 2024-11-11 09:10

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