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The Coffee Bag Design Series: Methodical Coffee	Bruce 2024-11-11	095	Bruce 2024-11-11 09:06
Did you enjoy this edition of The Coffee Bag Design Series? Next week, we��ll be speaking with Sumo Coffee Roasters.	Bruce 2024-11-11	096	Bruce 2024-11-11 09:06
The response to our bags was why they gave us a chance.��	Bruce 2024-11-11	095	Bruce 2024-11-11 09:06
People had nothing to go on from experience.	Bruce 2024-11-11	092	Bruce 2024-11-11 09:06
��It��s hard to be the new kid on the block in the way we were,�� Aimee tells me. ��	Bruce 2024-11-10	0120	Bruce 2024-11-10 17:54
Customers would undoubtedly come back for the flavours or the relationships with farmers �C or both �C but it was the unique designs that grabbed people in the first place.	Bruce 2024-11-10	0129	Bruce 2024-11-10 17:53
As intended, they have also played a crucial role in drawing attention to the brand, whether selling wholesale, online, or from their coffee bar.	Bruce 2024-11-10	0119	Bruce 2024-11-10 17:53
Interestingly, the bags themselves also act as a source of life: they are compostable and, according to feedback from customers of Recluse, double up as a tool for planting garden starts once empty.	Bruce 2024-11-10	0125	Bruce 2024-11-10 17:53
We really liked that idea.��	Bruce 2024-11-10	0118	Bruce 2024-11-10 17:52
With the nurse log at the base [of the bags], it��s almost like a source of life for the rest of the design.	Bruce 2024-11-10	0144	Bruce 2024-11-10 17:52
��We were really interested in that idea of growing out of our experiences,�� Aimee says. ��	Bruce 2024-11-10	0120	Bruce 2024-11-10 17:52
The result is a wild, chaotic, but also harmonious mix of plants, all stemming from what��s known as a ��nurse log��: a fallen tree which, as it decays, facilitates the growth of seedlings.	Bruce 2024-11-10	0152	Bruce 2024-11-10 17:52
As nature-lovers, she says they kept coming back to what inspired them: the great outdoors. To convey this passion, she incorporated designs of plants local to Washington State and Virginia, Aimee and Jack��s respective hometowns.	Bruce 2024-11-10	0126	Bruce 2024-11-10 17:52
��We knew there was something about grabbing attention and giving them that feeling that they were about to have something special.��	Bruce 2024-11-10	0117	Bruce 2024-11-10 17:51
��Jack and I talked a lot about how we didn��t want our bags to look like what people thought a coffee bag looked like �C we wanted to challenge ourselves,�� she explains.	Bruce 2024-11-10	0109	Bruce 2024-11-10 17:51
Aimee, who designed the bags herself, said the most important thing was that they didn��t become lost among the countless other specialty coffee brands.	Bruce 2024-11-10	0107	Bruce 2024-11-10 17:51
However, the challenge when it came to their coffee bags was how to bring all their values under one design.	Bruce 2024-11-10	0101	Bruce 2024-11-10 17:51
Aimee and Jack are clear about what they stand for when it comes to coffee.	Bruce 2024-11-10	099	Bruce 2024-11-10 17:50
recyclable coffee packaging, recyclable coffee boxes, drip coffee boxes, kraft paper coffee bags, in an article about Coffee Bag Design Series: Recluse Roasting Project	Bruce 2024-11-10	0106	Bruce 2024-11-10 17:50
What��s important to us is that the coffee is sourced the right way.	Bruce 2024-11-10	096	Bruce 2024-11-10 17:50

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