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��I want to be visible, very loud,�� he says. �� Bruce 2024-11-10 087 Bruce 2024-11-10 17:37
Daniel explains that this approach to branding stems from his background as a barista and latte art champion. Bruce 2024-11-10 079 Bruce 2024-11-10 17:36
This is only furthered by being placed on a white bag. Bruce 2024-11-10 097 Bruce 2024-11-10 17:36
Even before the consumer has ground and brewed it, they��re able to get a ��sense�� of the coffee thanks to the vibrancy of the design. Bruce 2024-11-10 088 Bruce 2024-11-10 17:36
This is intended to reflect both the coffee��s origin and its characteristics in the cup. Bruce 2024-11-10 090 Bruce 2024-11-10 17:36
Its packaging features a bright yellow car typical of the region, with a backdrop that includes pieces of fruit and a hot air balloon floating towards a bright orange sun. Bruce 2024-11-10 084 Bruce 2024-11-10 17:36
A good example is their coffee from Huila, Colombia, which recently sold out. Bruce 2024-11-10 083 Bruce 2024-11-10 17:36
Every design has a meaning and importance �C to me, it��s a journey.�� Bruce 2024-11-10 088 Bruce 2024-11-10 17:35
��Coffee brings people together so we try to highlight that and what it does for people,�� he says. �� Bruce 2024-11-10 086 Bruce 2024-11-10 17:35
After some initial designs, it was clear she had the ability to not only capture Daniel��s ideas and make them visually striking, but also tell a story about the coffee. Bruce 2024-11-10 090 Bruce 2024-11-10 17:35
Luckily for Daniel, his partner is a videographer by trade and was willing to try her hand at graphic design. Bruce 2024-11-10 080 Bruce 2024-11-10 17:35
With a concept in place, the next challenge was how to approach the branding. Bruce 2024-11-10 085 Bruce 2024-11-10 17:35
��Sumo�� felt right because it tied in my love for martial arts with my respect for the dedication they put into their craft.�� Bruce 2024-11-10 085 Bruce 2024-11-10 17:35
��When it came to thinking of a concept for my roastery, I thought of how I��d trained for the cup tasters championship. Bruce 2024-11-10 089 Bruce 2024-11-10 17:34
This led me to discover the art of sumo wrestling, with all its hard work, rituals and preparation. Bruce 2024-11-10 078 Bruce 2024-11-10 17:34
Despite his size, he was agile and pushed people all over the place. Bruce 2024-11-10 083 Bruce 2024-11-10 17:34
��Akebono was a sumo wrestler. Bruce 2024-11-10 095 Bruce 2024-11-10 17:34
I remember the first time we had a TV, I was watching WWE and I saw this guy called Akebono. Bruce 2024-11-10 0100 Bruce 2024-11-10 17:34
��Sumo came from my childhood growing up in Romania straight after the revolution,�� he explains. �� Bruce 2024-11-10 0103 Bruce 2024-11-10 17:34
Sumo Coffee Roasters may still be in its infancy �C but for Daniel the concept goes way back. Bruce 2024-11-10 086 Bruce 2024-11-10 17:33
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